Posts Tagged ‘Business Ideas’

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Video Marketing: How does it enhance the credibility of your brand?

Friday, November 23rd, 2012

Video marketing is the best marketing media in internet era. In web, advertising a product produces multiple clicks and likes through social media and the frequency is more if the advertisement is done via visual effects. Let us see some of the video marketing tips we can use to enhance the credibility of brands.

Locating the right place to post videos can increase more business.

YouTube is the favorite entertainment site in which one can become popular easily and get continuous opportunities just by posting their brands. Online teaching, counseling etc., all are getting success via video marketing. All sites provide additional features for making the people to post their new innovations via video. Power is more via video marketing rather than text effects.

Periodic rich video content with amazing information brings more business

Once brand is established via video marketing, the blog or site has to get sustained in the market. Only way is to periodically change the rich video content but at the same time the content has to get matched according to the requirement.

Audiences are the magic promoters of business

Branding gets enhanced by means of targeted audience. Creativity is very much essential in making video content. Short and crisp information with rich video needs to be reached by all age group. E.g.: Youtube is the site accessed by all and hence while posting video content there, the artists playing the role of advertisement should be in multiple age group and the content should cater the needs of all. For educational sites, students are the maximum audience. Hence video content need to be prepared with the latest dress fashion, environmental specific nature etc., That will motivate audience to visit the site often and sustain the branding created.

Common forums and group discussions

Feedback of audience is very important and for sure as the expression from video content creates different effect in visitor, to enhance the site better, common forums need to be placed and owner of site should be responsible for taking all kind of criticisms. Group discussions help additional impact in minds of visitors and the ultimate benefit is the branding is increased more.

Video marketing – Ultimate way to showcase a product

Credit always goes to good video. It should suit the age group of audience. Learning sites should have more animation, favorite cartoon characters especially if it gets prepared for preschoolers. Next level is kids level. Actually they are the magical power in the houses. Hence a site developer can easily promote his business via video marketing by capturing the kids first and by sustaining the brand can easily cover the teenagers and kids. This is called as step by step branding also.

Conclusion

Video marketing is the profitable element in internet industry. But at the same time it has easier ways to make the business to go down if the message in video marketing reaches the visitors in uninteresting ways. Perfect study and timing is very essential for making a good video content. One can surely enhance the credibility of the brand by mind reading the audience, their views through open forums etc., Kids, corporate, house wives etc., are all the judges for making a product to get success in the market. Their ultimate choice is videos only.

About the author: Margaret is a blogger by profession. She loves writing, reading and travelling. She contributes to World Financial Group

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Posted in Guest Post, small business, Tips & Tricks | 1 Comment »

Small Business Ideas With No Financial Investment

Wednesday, August 15th, 2012

It has become natural that for launching any kind of business you need to invest a small amount of money, which depends upon the kind of field you’re going into. Do you want to increase your income by starting a small scale business? You don’t want to invest any money in starting up the business? Then here are some solutions listed below for your small business start-up ideas where you can earn profits without investing any cash in the business. The different small business ideas that can be turned into reality are:

  • Start earning online: Blogging, link building, freelancing and selling goods are different kinds of jobs that can earn you money online. This is one of the easiest ways that doesn’t need any capital to be invested in the process. You can directly start earning money with your deeds.Online Income
  • Establish a consultation: There may be some hidden talents in each one; it is time for you to notice them and bring them out. You can cash your talent within a very short span of time where you can establish a consultation where you provide necessary advices in the field that you expertise in. This is also known as expertise selling where you share your ideas for some amount.
  • Content writing: As there is an increase in the demand of content writers that produce quality content that is genuine and copyscape protected, you can take an advantage of it. Even in this instance you don’t need any initial amount where you can start off with your service as early as possible and get paid as per your talent.
  • Freelancing: You can start free lancing that includes music, journalism, screenwriting, editing, web designing, graphic designing, consulting and translating, where you are self-employed and there is no boss above you. You may require the client to sign written contracts or sometimes perform on verbal agreements. The pay for freelancing is high compared to other services.
  • Travel agency: This is the best option for the people who are mostly interested in travelling to different places, so that they can guide others with their experiences regarding the travelling options. You can have a franchise with a travel company and start offering exciting packages that tempt people. Even this earns you a good amount of money as there will be many people in the list who want to travel and explore many places.
  • Organising services: This is one of the interesting businesses that one can opt for. You can offer services such as organising parties, marriages and different occasions. This service is in huge demand at present as many people want to have things organised to reduce their burden and perform the ceremony free from stress.

However there may be some jobs that need a small initial amount to be invested in starting it. In such situations you can secure payday loans rather than a traditional loan that offer a short repayment period and instant approval with no credit check.

Author’s Bio

My name is Michelle. I am a tech writer from UK. I am into Finance. Catch me @financeport

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Posted in Entrepreneur, Guest Post, small business | 7 Comments »

3 Easy Steps to Make Money Blogging

Thursday, May 17th, 2012

Make a great living online by following these simple steps

Thousands of people around the world enjoy blogging, and most think of it as a small hobby that they couldn’t hope to live on; but it’s surprisingly easy to turn your blog into a modest, successful small business. There are already plenty of blogs that discuss Google Ads and affiliate marketing, so we’ll focus on how to make your monetization strategy (whichever you choose) more profitable. There are no “dirty tricks” here—these are all tips to make a blog that is both useful to your readers and attractive to legitimate advertisers.

1. Find a niche

For your blog to attract the attention of users, advertisers, and search engines, you need to select a theme; ideally, one that isn’t already populated with big-time sites. For instance, if you want to start a generic cooking blog, you’ll be competing with thousands of others, including giants like Betty Crocker and The Food Network, and your blog will never get past the twilight zone of page 8 on Google. If you select some specific, underserved niche, however, you’ve got a shot at reaching people.

Before you nail down your blog’s theme, do a bit of Googling on the topic. Check to see how many people are searching for key words related to that topic, and what pops up on Google’s front page. If very few people are searching for that specific niche, you’ll struggle to bring in traffic; but if the key words are bringing in a healthy amount of searches, and you’re competing with other small personal blogs, you’ve got a good shot at topping the Google rankings and becoming an important source of information on that topic.

2. Create user-friendly content

This is more than just “writing well”, although that is important (and could be a blog post all to itself). People read online content differently than they read books and magazines, so you need to modify how you write to suit an online audience. Follow these tips:

  • Break up your content: Reading long blocks of uninterrupted text is harder online than it is in print, so you need to separate your content. Select the best funny videos or images related to your topic and use them to chop up your content into smaller, easy-to-read pieces.
  • Numbered Lists: You’ve probably seen a lot of “Top 10” lists on the web recently, and that’s because it really does draw more traffic than content posted in other formats. Numbered lists provide an easy way to organize and simplify your content so that busy readers know what they’re getting into before they click
  • Keep it brief: With few exceptions, most online readers lose interest after about 1000 words, so if your post is longer than that, you might consider a more focused topic, or breaking up your post into installments.

3. Get Connected!

This is by far the most important way to start pulling traffic and getting money from your advertisements. Find successful bloggers (or better yet, a blog network) that is related to your niche, and offer to guest post on their sites.  Don’t be afraid to submit high-quality content in guest posts; you might feel like you’re sacrificing good work, but it’s a small price to pay for the awareness it will create for you and your blog. At the bottom of each guest post, most bloggers will allow you to include a link to your blog; and that’s how you’ll bring in users and start earning real ad revenue.

As you cultivate relationships and continue creating trustworthy, quality content, other bloggers will begin linking to your site on their blogs, increasing traffic directly and improving your Google ranking. Keep expanding your network, reaching out to more and more blogs and establishing connections. It’s this growing network that will draw in ever-increasing traffic to read your posts, click your ads, and bring in revenue.

About the Author: Tiffany Ganttis a staff writer for ApronAddicts.com, a website dedicated to the love of cooking and looking good while you do it! You can often find her getting creative in the kitchen as she whips up something yummy in one of her flirty, color coordinated aprons.

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Posted in Blogging, Entrepreneur, Guest Post, small business | 6 Comments »

Steps to Starting a Small Business

Friday, May 8th, 2009

What are the necessary steps to starting a small business? What are the things you need to take into account before launching into your entrepreneurship adventure as a small business owner? Starting a small business requires determination, motivation, and know-how. This post does not promise to provide an exhaustive discuss of a successful small business startup. Instead, a concise checklist of the critical steps you need for a successful business launch will be provided with links to articles that gives details of each issue raised.

Choose a Small Business Idea to implement –  You can’t be a jack of all trade in business. Trying to do multiple things and calling yourself a general contractor is not the way to go. Even though there are multitudes of business opportunities, you only need one to succeed. If you are confused on how to create a business idea, read 10 tips for creating business ideas. If you have several and you don’t know how to choose, read Small Business Opportunity. The major factor is for you to determine where your passions lie and do what you enjoy doing as business. Of course that must be aligned with the changing reality in the industry you want to operate in. You should be out to serve others, not to please yourself! Money follows service, not pleasure.

Choosing the Legal Form Of Business – Deciding on the legal form of your business is not a decision to be taken lightly. Whether you choose to run a sole proprietorship, enter into partnership with another entrepreneur or form a corporation; your choice must be made with carefulness. This is because the business structure you choose will have an impact on your business and personal liability, how easy you’ll be able to raise fund as well as what your tax liabilities will be. If you ask for my candid opinion, I will advise you to incorporate your business, my reason for that can be found in a previous post I made, Incorporate Your Business.

Name Your Business – You need to give your business a name that project the right image. The name should be such that will not only distinguish you from others, but such that is easy to remember. Avoid names that are too long or complicated to pronounce. Remember word of mouth marketing is still about the most effective marketing strategy for any business. If your customer can’t remember your business name, something is wrong. If they find it difficult to pronounce it, because it is tongue twisting, then you have a problem.

Develop a Business Plan – A business plan is the blueprint or roadmap that shows how you intend to implement your business vision successfully. It should take note of the nature of the industry you wish to work in, set strategies for handling competitors and spell out the various resources that you will need to invest in the business. Remember those who fail to plan have already planned to fail. Don’t carry your business plan in your head, commit it into writing no matter how small the business is.

Get Startup Capital – The fund for startup is a critical issue to be decided upon carefully. If you are a newbie entrepreneur, I will advise that you avoid as much as possible, the temptation of taking a small business loan from either the government or your banker. You are better off raising soft-loans from several friends and relatives. My reason for this is because the probability of you loosing part or all of your startup capital is very high. Lack of experience is a serious challenge to newbie entrepreneurs, so start small with capital you can loose without going bankrupt.

Select a business location – If you are starting off in your home, then this may not be an issue (depending on the kind of business anyway). When choosing a business location, you need to take into account accessibility to your suppliers and clients. You may need a business mentor to assist you in choosing a good business location.

Get necessary business licenses and permits – Before launching out, it is necessary you get familiar with the government requirement for the kind of business you wish to engage in. ensure you get all the various licenses and permits that are statutorily required for you to operate the business. Playing ignorant in this area can be disastrous. Remember, being ignorance of the law is no excuse from jail term. Getting the necessary paperwork sorted out is always cheaper than hiring a lawyer to prove that you didn’t mean to break the law.

Establish an Accounting System – No matter how small your business is, right from day one, you need to keep accurate record of every transaction. You may not need a professional accountant to keep your day to day record, but you need one to advise you on the kind of record you need to keep so that you don’t get yourself into trouble with the Tax authorities in your locality. If you can’t afford to pay one, make friend with one and ask for his/her assistance. It can be heart breaking when you loose all your earnings or get yourself a jail term just because you fail to handle your Tax matter the way it ought to be. Never be penny wise pound foolish.

Insure Your Business – Wise entrepreneurs share risk. Why must you carry all the risk all by yourself? For a token amount paid periodically, you can share the risks associated with your business with an insurance company. No bother prays for disaster or law-suit, but it does happen. It is better to prepare than to be caught unaware.

Start Your Own Small Business Now!

Now you can’t claim any longer that you don’t know how to start your own small business. This post, has outline in a concise manner all that you need to start your own small business. You can get future updates to steps to starting a small business by subscribing to my RSS feed, that will also provide you more tips on starting up, staying competitive, and taking your small business to the next level.

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Posted in Entrepreneur, small business | 25 Comments »

Small Business Opportunity

Wednesday, April 29th, 2009

Which Small Business Opportunity is right for me?

You know quite well that a small business opportunity discovered and well executed is actually the only thing you need to turn your fortune around! Afterall, several successful entrepreneurs have testified that the first one million dollar is the hardest to make. So we know that we need just the right business opportunity which if well executed has the potential to launch us into wealth. Unfortunately, even though there are several small business opportunities around, you can’t get involve in all. Yes that is the dilemma. Lack of time, money and other resources will make it impossible for you to try out all the beautiful money making ideas that you fantasize with in your imagination 😉

Due to the present global economic crash, those who were satisfied with working for salary before now are beginning to reconsider their stance on starting a small business. Several of my friend who used to make fun of me when I tell them that it is possible to run an internet based business alongside a paid job are now getting interested. Instead of browsing and spending time on social network sites chatting with strangers, they have now made the search engines their best friend. They spend hours searching online for an internet business opportunity that will be suitable for them. Unfortunately, such effort produces poor results.

The singular reason why many are yet to start their own business is because they have no clue where to start from. Some on the other hand do have a clue, because they have bought and read books on small business ideas or home business ideas. You must have come across such books. The title usually goes thus, 101 Small Business Opportunities (since this title is not yet in existence, I guess I should write an e-book and give it that title). They were all excited while reading the book, and one will naturally expect them to start a small business once they finished. Well that is not usually the result. Many actually become paralysed after reading such books. The fear of failure keeps them back from taking action. If you have been considering starting your own business for more than 3months, you can be assured that it is either you are afraid of failure or you are suffering from information overload. Information overload is the second major hindrance to starting a small business.

How  Successful Entrepreneurs select business opportunities

Since there are several businesses one could venture into that do not require much capital and investment. The best small business startup strategy is Take Action Now!

1. Make a List – Make a list of at least ten of the common small business ideas you know of. There are business ideas and opportunities all around. If you are determined a little creativity is all it takes to succeed. When writing your list, don’t discard any business opportunity as being too small, because what you consider insignificant may end up as the best business opportunity. Some folks have become extremely wealthy by starting businesses that people considered stupid or unprofitable! Also, it is okay to include the idea of purchasing a small business franchise. It is not compulsory that you must invent your own small business from scratch.

2. Use Your Passion As Criteria For Small Business Idea Selection – Study the list carefully and strike out those you are least passionate about. You cannot be successful if you choose to run with a business idea that you hate. Successful entrepreneurs become successful running businesses they are passionate about. When you are passionate about a business vision, work suddenly becomes pleasure. The joy of seeing the progress being made by the business gives you the motivation you need to succeed. It is not all about money! Remember, if you provide services passionately, profit will follow you naturally and you will become wealthy! So your list must be founded on your passion, not what you consider as being the most lucrative business ideas!

3. Select 3 Small Business Idea For Further Research – Next select the best three ideas you feel you are most passionate about. Use your imagination to look into the future, at least 12months from the present. Will you still be enthusiastic working on any of these business ideas? Are you so passionate about any of them that you will continue working to see it succeed even when nobody is there to encourage you? This is the way to sieve the ideas.

4. Get Advice From Experienced Entrepreneurs – Visit successful entrepreneurs who are already implementing those ideas. (It is wise to go out of your locality so that the entrepreneur will not be afraid of you becoming his next competitor). If possible, chat with at least two entrepreneur for each business ideas you have selected. You will be surprise at the amount of information you will gather from such interviews. This singular step will save you a lot of pain in terms of fund, time and energy that would have been wasted due to your lack of business experience.

5.Pick Your First Small Business Risky Adventure! – Life is all about risk. So  face it. Tell yourself the truth, I wan to take a risk because refusal to deliberately and wisely take a risk at succeeding is itself a bad risk! Select a business opportunity to start with based on the tips garnered from your discussion with those entrepreneurs. You are not just taking a risk by so doing, instead you are doing what every successful entrepreneur does all the time. We take intelligent business risk based on quality information and experience gained from the past.

6. Get An Initial Capital – Get an amount you know you can afford to loose without going bankrupt. Don’t go for small business loan or empty your life savings. That will be a foolish thing to do.  Taking business risk is not the same thing as gambling or playing lottery.  Invest that into the idea you have selected and kick-off.

7.Get a business mentor – It will be nice if you can ask one of the entrepreneurs you interviewed to act as your business mentor. If you can’t get one of them, then get someone online to act as your business mentor. The fellow must be a successful entrepreneur, but not necessarily one that is in the same kind of business that you have ventured into.

8. Document Your Business Adventure – In conclusion I will suggest that you keep a personal journal where you will keep details of your business adventure for the first six months. Write down your experiences during this period. Record things that helped along the way and things that brought frustrations. Take note of business and personal decisions that work and those that got you into trouble. That journal will serve as a very useful business reference material (more valuable than books written by others on business strategies) in your future business adventures.

Start Your Own Small Business Now!

Ok, enough of the theory, get up NOW and take action! That is the only way to succeed. As you make progress with your small business opportunity, kindly return here (Nigerian Entrepreneur) to share your experience with us in the comment section. You can get future updates to this post and other Small business tips by subscribing to my RSS feed. See you at the top!

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Posted in Entrepreneur, Investing | 61 Comments »

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