Archive for November, 2010

Proudly Naija For Life!

Friday, November 19th, 2010

Say yes to Naija!

Proudly Nigerian

Proudly Naija 4 Life

Nigerian Entrepreneurs is proudly Naija for life and so are many Naija youths online! I was quite surprised that the honorable minister of information of Nigeria has left her serious assignment and is now focusing on use of language! “Stop using Naija to refer to Nigeria!” says Prof. Dorothy Akinyuli. “You can’t dictate to us, what words to use to refer to ourselves” say Nigerian Youth! You can read the angry reaction of Nigerian Youths at various Nigerian online community boards.

What is the Meaning of Naija, 9ja?

9ja, Naija etc are slangs that the Nigerian youth proudly use to refer to our motherland Nigeria and her citizens. The word as I learnt originated from Nigerians in diaspora who started using it to refer to themselves as citizens of Nigeria living in foreign land. The words to the user symbolizes patriotism, solidarity, pride in belonging to the country with the largest population of blacks!

The words were never coined by strangers, so it can’t be said that the terms are derogatry. There is no single evidence to show that the words Naija or 9ja is meant to make caricature of Nigeria or her citizens. It is quite unfortunate that our leaders are so far from the people that they don’t even understand our language anymore. If the word Naija is derogatory, why will several Nigeian webmasters (including yours sincerely) use it in their domain name! Nobody identify himself with derogatory words, people only use words they consider will add value to their personality.

Professor, your wish is only your wish, not ours! If the british sometimes refer to themself as britons, brits the Americans refers to themself as Yankee, the Australians refer to themself as Aussie or Oz and we call South Africa S.A then there is nothing wrong with Nigerian youths calling themselves Naija, 9ja. So we say yes to Naija! We remain Proudly Naija 4 Life!

Professor Akinyuli has been a woman I admire, but of recent, she seems to be loosing focus on what her real assignment is. Personally, I think she is handling a wrong portfolio. Her prior assignment was much more fitting and she was able to shine like a star. Since her portfolio was changed, she has not been able to do much to impress the populace. Whoever, advised our former president to change her portfolio did not mean well for Nigerians.

Open Letter to Professor Akinyuli

Prof., I’m not a politician, neither do I like writing about politics, but this time around, I proudly join the Nigerian youth online to say no to you. We love the words Naija and 9ja that we use to refer to ourselves. It was not coined by a foreigner, so it is never derogatory. If you don’t understand why we use it in place of the word Nigeria, you should ask us and not assume. Mind you, Naija has never replaced the word Nigeria, it only compliments it.

“Madam Dora, no make me vex, abeg! If I vex you no go lik’am. Instead wey u for identify wit d youth, you they fight us! I no understand you self. Shey people dey call you Dora and you no sue dem to court! You even dey lik’am as the thing they make you feel better pass your fullname! Who tell you say the thing wey Lord Luggard call us better pass wetin we dey call ourselves! I beg leave us alone. If you ready to learn, go ask Governor Fashola why in dey talk say, Eko o ni baje o!

If you are a Naija online, please cast your vote for the continuous use of the word Naija by dropping a comment here. Cheers.

Bulk SMS Resellers Price War

Friday, November 5th, 2010

Nigerian Bulk SMS Reseller Price War

Bulk Sms Reselling

Bulk Sms

Buy Bulk SMS for as low as N1.xx…. I guess that is the latest catchy phrase in Nigeria. It is quite interesting that many Bulk SMS resellers are trying to woo Nigerian consumers via rock bottom pricing. There is a serious price war going on now as they try to outdo each other by offering rock bottom price for their bulk sms services. I guess if it were possible, some will even offer free SMS just to snatch customers from their competitors. Well, that strategy is not working for now. At least, it has not made me change from my present service provider. Honestly speaking, if someone somewhere think this is the way to do bulk sms reselling business, they better have a rethink. Nigerian consumers are not fools!

Price is Not Everything

Of what benefit is a service that is cheap but inefficient? It is economically unwise to spend money on a service simply because it appears cheap! If the service can’t produce the expected result, then it is money wasted irrespective of how cheap it is. Why should I buy SMS at the rate of N1.00 only to discover that messages sent are never delivered to the intended recipients or it gets delivered when it is no longer relevant. Someone sent an SMS that is meant to wish a loyal client happy birthday but delivery of the message was delayed until 2days after the birthday! I’ll say that is a crappy service, irrespective of how cheap the service was. I’ll rather pay double to get the message delivered at the right time.

So many Bulk SMS resellers are not getting their acts well. You must not be the cheapest in the market to be the most patronized. There are other qualities that can make you stand out in the crowd. My bulk sms service provider is not the cheapest, but they know how to deliver quality services. šŸ˜‰

Rolls Royce Is Not Cheap

Just think about Rolls Royce. Rolls Royce manufacturing team are not trying to increase or maintain their market share by reducing their price to compete with the likes of Nissan. Instead, they strive to improve on the performance of their model and the luxury it affords the buyers. Irrespective of how low another car manufacturer may place their price, lovers of Rolls Royce won’t be wooed!

Rolls Royce High Quality

Rolls Royce High Quality

Nigerian Consumers are wise

As an entrepreneur, you need to do proper homework before using low price as a bait to increase your market share. If your service is poor and your customer support serviceĀ  is non-existent or inefficient, then lowering your price will do no good. You should focus your attention first on improving your service before inviting more clients to try your service.

Bulk SMS resellers compete in an international market

Price war gimmick is a common strategy of the NigerianĀ  gsm telecom operators. Nigerian consumers no that the price war is just a gimmick because it is always accompanied by crappy services. The fact that the gsm operators seem to be getting away with this doesn’t mean the consumers are fools. So never conclude that the same trick will work for bulk sms resellers. Unlike gsm telecom operators who have the advantage of operating in a closed local market, bulk sms resellers are actually operating in a highly competitive international market.

So my advice to all those wannabe Bulk SMS resellers out there is that they go improve on their services . You will only be relevant in the market by offering quality service. Nigerians online won’t mind patronizing a bulk sms reseller who operates from the moon as long as the service is reliable. Even though I am proudly Nigerian, I don’t subscribe to crappy services. The bulk sms price war strategy is not working, think of something else. Cheers.