Archive for June, 2009

Increasing Search Traffic While Google PR Drops

Wednesday, June 24th, 2009

Can someone explain to me why my Google PageRank is dropping, while my search engine traffic is increasing? This situation is quite absurd and ridiculous.  I don’t really know whether I should love or hate Google! 🙂

Nigeria Seo

Nigeria Seo

For about three months now, I have been working on building quality backlinks to my site. The result has been a significant improvement in my search engine traffic. Currently, the traffic from the search engines is about 62% of the monthly traffic to Nigerian Entrepreneur. Alexa seems to be happy with me too. I currently rank 71st in Nigeria.

I have worked tirelessly to improve my on-page site optimization and have read widely on the best way to implement SEO (search engine optimization) on a blog without spending a fortune. That has lead to better placement in SERP (search engine result pages).

The result of all the effort has been a steady and consistent flow of traffic from the search engines. Unfortunately, it seems Google is not happy that they have to send visitors my way. Now, my pagerank is being reduced!

When I first had a drop from Google PR4 to PR3 three weeks ago, I didn’t bother because I know that my hosting company changed the server hosting my files. The change resulted in a changed IP address for Nigerian Entrepreneur and to the best of my knowledge, that may have affected the way Google looks at the site.

However, things have since settled down and I was expecting a return to my PR4 with some inner pages having PR2. Well, I got a shock this morning. Nigerian Entrepreneur has been dropped by Google to PR2! To me that is ridiculous. I really wonder what the algorithm robot is using to arrive at such judgment.

I just felt angry, about the whole issue. However, after reading some posts about Google Page Rank dropping, (Some were written as far back as 2006) I decided that I will simply ignore the drop and continue working on writing quality content on my blog and building backlinks. That way, the visitors will keep coming. I really don’t have anything to loose other than the title of Google PR4. If I feel so bad, I may start my own PageRank website and guess what, I will rank myself 10 and rank Big G -10 (just kidding).

Having educated myself with articles written by others, I am just going to relax and continue doing my white hat SEO. The result I’m getting is a better deal than the title anyway. How do you compare a site with PR0 earning 4digit cheques in Google Adsense with a PR7 site that earns nothing but talks about a dying language in my little hometown. For an online entrepreneur seeking to make money online, the PR0 website is much more desirable. By the way, my Google Adsense earnings have been improving too. Thanks to G.

In case you find yourself in a similar situation crying Why is my Google PageRank Dropping? Don’t despair, you may not have done anything wrong (except if you are selling links or your blog has been marked as a linkfarm). If you are being penalize, it will not be a drop, it will be a complete wipe-out. You could be taken from high PR7 to PR0 in one day. If your PR is grayed out, then your website have been blacklisted!

If you have a better thought on why my Google PageRank is dropping, say it in a comment, cheers.

Search Engine Traffic Is Best For Business Websites

Thursday, June 18th, 2009

I am now convinced that search engine traffic is best for business website. In the one year plus that I have been working on Nigerian Entrepreneur website, I have employed differ kinds of systems, strategies and tricks to drive traffic to the website. The result from each of the effort differs, but search engine traffic has finally stood out as the most reliable source of the much sorted targeted traffic which every business website crave for.

The following are some of the methods that I have employed to drive traffic to my website:

  1. Word of mouth – I tell anyone that cares to listen that I have a website.
  2. Email – I use the website address in my email signature.
  3. Advertisement on other websites – Some paid adverts, some free adverts.
  4. Link and Banner exchange – This is common among bloggers.
  5. Forum participation – I was active in over fifteen different communities.
  6. Comments on blogs – I drop quality comments in fellow bloggers ‘websites.
  7. Social Bookmarking e.g. Blogcatalog, Delicious, Tweeter, Entrecard, Digg, StumbleUpon, Mixx, Reddit and several others.

Out of the seven website traffic strategies listed above, I spent more time on the last one, social network traffic. The reason why is obvious to the experts, it is the “get-quick-result” website traffic strategy. Unfortunately, it happens to be the most time consuming and least enduring website traffic generator.

Unlike the others, even if your website is one minute old, you can have 6,000 web visitors if you have a powerful social traffic club in place. Digg and StumbleUpon are notorious for such kind of feat. If a noteable Digg user or Stumbler smiles on your website and bookmark it, you will end up with more traffic than you can handle.

Why I don’t like Social Website Traffic

Social Website traffic requires constant participation in the social communities. You must keep on Stumbling, Digging making friends, doing others a favor so that you can get one in return and keeping yourself updated on the events in the social community so that you remain relevant. It is so much hard work and quite time consuming.

Why I settled for Search Engine Website Traffic

Search engine traffic is about the most difficult to build. It takes planning and focus. Before you can receive website traffic from the search engine, you must do your home-work on SEO (Search Engine Optimization), provide quality content and build quality back-links. This is not an easy task to perform. That is why many webmasters outsource their SEO and will rather pay for search engine traffic than work to rank high in the search engine. The ignorant ones, rely on social traffic to get visitors.

Well, the truth is that, social website traffic is indeed not the kind of traffic you are looking for. Social website traffic rarely converts to sale. Visitors that comes to your site from social communities such as StumbleUpon are not looking for what to buy, rather they are just STUMBLING around the web (the word “STUMBLING” is most appropriate to convene what I mean). If you are looking for buyers, or potential customers, you will be better off, getting targeted website traffic from the search engines.

Visitors from the search engines are people looking for a specific thing. They are not just passing away the time with the search engine, if you have what they need, or you have information on how they can get what they need, you can be rest assured that they will be happy to stay on your site. So what I have learned to do, can be broken down into three simple strategy:

  1. Get my website on-page and off-page Search Engine Optimization right.
  2. Provide Quality Content that address the need of the visitors that I am expecting.
  3. Go out to build backlinks from authority websites in the niche that I am targeting for traffic.

That sounds simple, isn’t it? Well, the truth is that it is difficult to accomplish. So why do I insist that search engine website traffic is the best method for an entrepreneur, the answer is that you get to do the hard-work only once! Yes, you heard me right. Once you do the hardwork well and you get it right, you can actually go on to some other things. The search engine will take over and continually send targeted visitors to your business website.

I learnt this truth after much Stumbling and Digging in the wrong places for website traffic that converts. Now I know better. I don’t have to drop 300cards per day, nor Digg stories I am not interested in just to please someone. Stumbling articles is now done at my pleasure, not as one of my daily TO DO TASK!

If you are serious about getting targeted website traffic that converts to sale, then it is high time you start working on those three points listed above. It is no gainsaying, search engine traffic is best for business websites, Nigerian Entrepreneur is a living proof .

7 Points Agenda For Business Success

Wednesday, June 10th, 2009

7 Points Agenda For Business Success from my business mentor

If you think it’s only the government that needs a 7 Point Agenda, then you’re mistaken, one of my business mentor gave me a quick lecture on 7 Point Agenda for Business Success. Well, most of the points were not really new, but the God factor in business was unique. I couldn’t argue with him because the global financial meltdown has proved the experts wrong. If you care, here are the seven points without my usual long ramblings 😉

1. Have a Goal

If you aim for nothing, you will get nowhere. Your goal must be specific and written down. The process of writing down a goal forces you to describe in a detailed manner what you really intend to achieve. When I started this website, Nigerian Entrepreneur, I wrote out my goal. It has helped to keep me focus and restrained me from following the bandwagon of every new fad that I come across.

2. Develop a blueprint for success

Creating a plan for your personal and business success cannot be over emphasized. If you fail to conscious make a good plan of how you intend to succeed in life, then you have just unconsciously planned to fail in life. Also note that if your plan is not written, then it doesn’t really exist. Don’t be afraid to write down your plan. You can always modify it as you get more informed about life and business.

3. Get Organized

Establish a to-do-list, plan your day and make people adjust to your schedule. God can only work with an organized person, and successful people don’t like associating with disorganized fellows. Nobody enjoys the company of a man who does not know where he is going, what he is doing and what he is aiming for. Circumstances and people should not dictate your schedule. If you don’t learn how to turn down unnecessary distortion of your daily schedule, then you can’t be a successful entrepreneur. Review your performance in the evening before hitting your bed.

4. Build Networks

You can’t be an island and succeed. While following the crowd is not right, trying to be an island is foolish too. You need people and people need you. You must understand that you have strengths and weaknesses. You are designed by God to contribute your strengths and receive help from others to combat your weaknesses. Build relationships before you need them.

5. Be generous with your saving and investment, but stingy with expenses

The size of your harvest is often a function of the seed you sowed. You must understand the difference between liabilities and assets. Anything that brings money into your business is an asset, anything that takes money out of your business is a liability (your Porsche car inclusive). Great business empires were not built by great spending, rather, they were made with great savings and wise investments.

6. Self Development

Continuous investment in yourself is the best decision you can take as an entrepreneur. The knowledge you possess is greater and much more important than the material possessions that you have acquired. A successful entrepreneur can start all over again and yet become successful if striped of all he has acquired. Material possession can be taken away from you, but only mental illness can rob you of what you have invested into your mind. Take time to read good books. Listen to great message that will motivate, inspire and uplift your spirit. Read bibliography of great men and women that impacted their generation.

7. Make God your senior business partner

Irrespective of how smart or intelligent you are, there are times when nothing works. That is when God steps in. If He is your senior partner, He sure will bail you out. My mentor buttress his point with the story of an American oil tycoon named John D. Rockefeller. See the poem he wrote at the age of 86

I was early taught to work as well as play,
My life has been one long, happy holiday;
Full of work and full of play-
I dropped the worry on the way-
And God was good to me everyday.

After reading the poem, I was greatly challenged. How many businessmen can say their life is one long happy holiday? Some of us are still afraid of taking annual vacation.

Well, after all said and done, I still challenged my mentor that President Yar’adua has a 7 Point Agenda which has not really achieved much for Nigerians. So what makes him think this will work. He simply challenged me to bring up my own success formula and prove it works by showing RESULT! He doesn’t believe in TALK, cos talk is cheap. Well, since I couldn’t argue the fact that he is a successful entrepreneur (that’s why I made him my business mentor in the first place), I simply kept my cool, wishing inside of me that I could somehow prove him wrong. Until I can match his success with a better result, I guess he remains the boss (my business mentor).

Now you have the 7 Points Agenda For Business Success, what are you going to do with it? Tell us in a comment! Cheers.