Online Business

January 26th, 2010

Online Business

Have you started your own online business? Do you have a website? Are you online? Are you making money online? Those are common topics for discussion these days. Internet services are fast becoming available everywhere. Gone are the days when you must visit a cybercafé before you can get online. This days, you can hook-up to the internet using mobile phones even if you’re living in a village where electricity is a luxury.

The information technology improvement has created an exciting frontier that is abundant with business opportunities. It is an established fact that people in this present generation now communicate more using the internet than they do using any other media. So, why not exploit the same for business ventures? That is what this post is looking at.

What is Online Business?

Are you kidding me? You want a definition of Online Business! Well, since you asked, my definition of online business is “An Online Business is any legitimate activity carried out on the internet (world wide web) that generates profit after all expenses has been fully paid for”. Please note the following:

  • If it is not a legitimate online activity, then it can’t be called online business. It is better referred to as scam!
  • If it doesn’t generate income that is more than the expenditures incurred in carrying out the activity, then it can’t be called online business. It is better referred to as hobby!

I believe that definition is simple enough for our purpose. Let’s get to the next issue.

Who can do Online Business?

Anyone who has enough determination can venture into online business. There are myriad of online business opportunities that are waiting to be explored. You don’t have to be a computer guru. As long as you can read and move a mouse or any other pointing device, then you can learn to do business online. Even if you lack those basic abilities or you are unwilling to get involved, you can learn to outsource many of the tasks you don’t like to others who are willing to do such at a fee. In other words, you can actually run your online business without engaging a computer physically. The possibilities are endless.

What do I need to start Online Business?

Well, the minimum requirement is a link or connection to the internet. For you to do business online, you must go online. That is the only requirement that cannot be bypassed. Once you get online via an internet connection, either with a computer or a smartphone, then you’re ready for online business. The fact that you’re reading this shows that you know how to get online, except if you got a printed copy of this article.

The subsequent requirements will depend on the type of online business you wish to do. There are some online businesses that requires huge amount of money to start while some other ones require zero capital. I will give two examples to buttress this point.

  1. You can sell other peoples product or service. There are different methods of doing this. However, many of the methods allow you to start operating with zero capital. You can setup a free website, write your own articles or get free articles from article directory to promote the product or service you want to sell. The last step will be to work on generating web traffic for the new site.
  2. Bulk SMS reselling. To start this business, you must buy an SMS package from a major SMS reseller and then sell to individuals or corporate entities that need the service.

As you can see, it is possible to start the first idea without spending a dime, but the second business idea requires at least about $20 as kick-off capital.

How can a Nigerian run a successful Online Business with the poor social infrastructures?

Too many never get to start because they are waiting for a perfect business environment before they start. The truth is you can start making money online even with the poor social infrastructures that we have in Nigeria. I started browsing when it cost N20/minutes to work online. Today, you can go online for less than N1/minute in some cybercafé. If you’re are really determined, you can make it. Instead of wasting your time chatting with strangers on Yahoo, you can start your online business by building a blog.

Is Online Business Risky?

Well, life itself is full of risks. It is a risk to wake-up in the morning and step outside your home. So, the answer is yes. Online business has risks. However, the risks are such that an average Nigerian can handle. You will only get into a mess by engaging in either of the following:

1. Engaging in illegal activities online because you want to get rich overnight. Gone are the days when online activities can be carried out anonymously. EFCC and other agencies are on the lookout for those that use internet to commit financial crimes.

2. Parting with cash in a hurry without learning how things work online. Too many Nigerians have fallen victim to fraudsters who sell all manner of automated junks that they claim are capable of making you rich while you do nothing.

My suggestion to you is that you start with free resources. When you have learnt how things work, and you have practice with free resources, then you can start spending your hard earned cash for resources you feel will enhance your online business. Take it from me, online business requires patience. You can’t make it big online in a hurry. You will simply get your pocket burnt by falling victim to scammers.

So quit talking and get into action. Start your own online business today. Cheers.

Work Smart Get Search Engines Traffic

January 7th, 2010

Work Smart Get Search Engines Traffic

Do you need targeted traffic? If you answer is yes, then my advice is that you stop working hard and start working smart to get search engines traffic. If you are wondering what I am talking about, here is a little background information.

As a blogger and a webmaster, one of my goal is to have consistent and relevant traffic for my numerous websites. Before the year 2009, my understanding was that the more I socialize on the different social bookmarking websites, like Digg, StumbleUpon, BlogCatalog etc, the more popular my websites will become. So, I started the year 2009 with the zeal of increasing my participation in the various social websites that I had joined in earlier years.

I labored and joined several social communities. I was very active and participated in all manner of gimmicks to attract visitors to my website. Well, did I see result? Yes, I did. The more I participated, the more I saw increase in the number of visitors that visited my websites. However, I noticed two facts that made me felt that something was terribly wrong.

1. Even though visitors came, they were not spending time to read my posts nor comment. This was evident from the high bouncing rate that Google Analyticals recorded for the site and the zero comments that many of my articles were recording.

2. I was not making money as I expected. A glimpse into the statistics of those visiting my website showed the reason. They were fellow bloggers who only came around because I  had earlier visited their blogs. They were simply reciprocating love!

The situation was very depressing and I almost gave up because I was getting burnt-out. I spent hours laboring online but was not seeing the desired result. Well, all that is history now. I can sincerely say that every little effort that I put into my websites yield results that I am proud of. It all started when I learned to stop working hard and started working smart on my websites.

There are three key lessons that I have learned that is giving me the present result that I am having. If you practice them, you will soon start testifying too. It may be slow at first, but when it starts paying dividend, it pays good dividend. Here are the three points.

Write for Human Consumption

If you write articles that cater for humans needs, you can be rest assured that they will not hurry away when they visit your website. They will definitely stay and devour articles upon articles and will likely drop comments on those they find really interesting. That is a sure cure  for reducing your website bounce rate.

Arrange Your Writings To Get Search Engine Robots Attention

Unlike human beings that are interested in their needs being met by the content of your articles, Search Engine robots judge your articles based on certain parameters. For example, a search engine robot will try to figure out what your article is all about by identifying the keywords used in the article,how many times the keywords were used and the positioning of the keywords. Based on this and its driving algorithm, it will categorize the article and rate it. So while your article that is so rich in content is nowhere to be found on the SERP (search engine reports page), a junk article that has its keywords well arranged will be ranked higher and may find its way into the first page of the SERP.  So, you need to understand at least a little bit of SEO (search engine optimization) so that you can arrange your article well. If you don’t understand SEO, then I advise that you pick up tutorials and get yourself educated. A good place to  start learning is the The Keyword Academy. If you can’t be bothered then you need to outsource your SEO to a professional. If you don’t get your onsite SEO right, the search engines will not be rank your websites content well, and that invariably means they will not send you any traffic!

Get Relevant Backlinks From Related Websites

Finally, I recomend you spend time getting backlinks from related websites. My tutor in SEO recommends that I spend 30% of my time writing good articles that are well presented and 70% building backlinks. A good place to start building backlinks is dropping  comments on blogs and making posts in relevant forums. If you are permitted by the webmaster of the blog or forum, use your keywords as anchor text to link back to your website articles (not the home page!). This will help your articles to get well ranked in the search engine reports pages.

As you may have guessed, this is where the real work lies. You have to be persistent in building backlinks as it is a slow job. You may not see the result of what you’re doing immediately, except if your niche is unoccupied by better competitors. Also, some search engines, e.g. Google Robot are skeptical about new websites, so your website may be placed in the sandbox for some months just to double check that it is authentic and not a spam-farm. During such period, you will receive no traffic for all your effort. However, if you persist, after about six months (maximum, sometimes it is less than that) you will start receiving traffic.

Why I love Search Engine Traffic

The good news is that once the search engines start sending you targeted traffic, it gradually increases in volume. At first the traffic may be in trickles, but as you continue to write more quality articles and practice good onsite SEO the number of your articles that will be well ranked in the search engine reports page will increase. Then, you can say goodbye to laboring in social network websites forever.  This is not an academic thesis, this website is a living proof that these three simple tips works. So, if you are really interested in getting quality website traffic that will translate into income, then you need to stop working hard at the social network sites and start working smart for search engine traffic.   😉

Thinking About Business In 2009

December 31st, 2009

Just Thinking About Business in 2009. The year 2009 is almost over. Less than 24hours to go. Looking back, one will ordinarily exclaim what a year! There were so many dashed business hopes and unfulfilled dreams. However, amidst the economic crisis and financial troubles in Nigeria (and really in many parts of the world), some entrepreneur learned lessons that will eventually yield them good dividend in years to come.

I had my business dreams and goals for the year 2009. About half of them suffered as a result of harsh economic environment. However, instead of getting depressed and feeling gloomy, I’m all excited because I learnt some valuable lessons which I wouldn’t have learnt if there were no economic challenges facing Nigeria.

It is true that we all often underestimate what we are capable of achieving. The truth often comes out when there is intense pressure and the survival instinct buried deep down within jumps into action. Even though I lost some business deals and made some losses this year, I can proudly say that I’m ending the year better than I started. The crisis that hit the Nigerian stock exchange market affected my asset and cashflow negatively. It was a financial disaster I won’t forget so soon. However, in the bid to recover from the adverse effect, I discovered some other opportunities of making passive income which I never considered before. So, I can actually say that it wasn’t altogether a bad year. Something good came out of the financial crisis.

My balance sheet may not show a fantastic result by the close of business today, but then, intangible assets are never easy to measure. And that is the area I have sown seriously waiting for a bountiful harvest in years to come.
Also, I have invested heavily in self development. I’ve come to understand that what makes an entrepreneur successful is more about who he/she is not what he/she has locked up in a bank or possess as physical assets.
So, my conclusion is that the year 2009 has been a wonderful year for the Nigerian Entrepreneur. How has it been with you? I wish you a prosperous year 2010 😉

I Wish You A Merry Christmas

December 25th, 2009

Merry Christmas to You!

Whao! Today is Christmas 😉 and I’m all excited. Even though today is just like any other day, the fact that people all over the world are remembering the Birth of Jesus makes the day special. Jesus Christ is the reason for this season. I hope you have room for Him in your heart. There couldn’t have been a Christmas if there was no CHRIST! Never mind all the arguments that surround the date. What I consider important is how I spend the day.

Merry Christmas

It is possible to spend the day making positive impact on the lives of others through acts of kindness. On the other hand, it is also possible to make negative impacts on others lives by being irresponsible in your actions. I for one belief in spending the day sharing the love of Jesus Christ with people in rural areas. The Lord Jesus Christ has been so good to me and my family, the least I can do is to tell others about His loving kindness. So I won’t be at home for Christmas, instead I will be camping with other Christians in a village. We plan to spend four days in the village sharing the love of Christ with the locals. I’ve participated in such camping in time past. Beside the spiritual benefit it offers, it also have other benefits too. For example, it is usually a great relief leaving the hustling and bustling activities of the city for an environment that is close to nature and devoid of artificial distractions.

I guess someone may be thinking it is odd to spend Christmas away from the family. Well, it is base on mutual agreement. The children have already gone for a Christmas Camp Meeting for Children and Teenagers. The preparation for the meeting was quite elaborate and I was hinted from a reliable source that they are going to have a swell time at the camp. It wasn’t easy letting go, but then, since my better half will be with them, I had nothing to worry about.

The entire family will be reuniting on Sunday and there will be lots of stories to tell. I’m looking forward to an exciting time as I relate my experience and listen to the children tell theirs. How do you plan to spend your Christmas? Once again, I wish you a Merry Christmas 😉

Managing Your Business Overhead Cost

December 17th, 2009

How To Cut Down Your Business Overhead Cost

Managing business overhead cost can be critical for the continued growth or survival of your business. Of recent, I observed that many large corporations and even small scale businesses are struggling to reduce their overall operating cost or overhead by laying off staff en-mass. To me that is not the right way to go. Using your employee as the sacrificial lamb to combat the present economic depression may actually get you into more trouble. When you lay off employees because you want to reduce business overhead expenses, you are actually sending a wrong signal to the rest of the workers and possibly your clients. There are better ways to reduce business overhead cost and avoid wastage. I’ll share some tips with you.

Get Your Employee Involved in Managing Overhead

The very first step I recommend is that of convening a meeting with your key employees in attendance. Explain to them what you want to achieve and how critical it is to the survival of the business and the well-being of the entire workforce. You will be surprised at the kind of suggestion such brainstorming session will produce. People will be eager to make suggestions and may even volunteer to take some sacrificial steps which they would have resisted if suggested by you. Find below some suggestions I got from such a session.

Cut Communication Cost

I was surprised when a staff analysed the unnecessary waste been made in the name of communication. He explained that often times, it is cheaper and more effective sending a message via SMS instead of making an official call. Have you taking time to analyse how much you spend on communication and see if it is justified. Nigerians are known for wasting money on communication due to our culture that demands that you show courtesy by exchanging greeting or pleasantries before stating the matter that warranted the call. SMS helps in reducing such waste.

If you have a message that needs to be detailed and is quite long, then use e-mail. It is cheap and more effective than verbal conversation when passing technical information. If you need to get feedback as you communicate, then you can employ the use of instant messenger e.g. Yahoo Messenger. This is very cheap and as effective a phone call. If you are not comfortable typing, you can make a PC to PC call using SKPE or a similar online facility.

Cut Energy Costs

How much do you spend on energy (electricity)? With the epileptic power supply in Nigeria, the cost of running petrol or diesel generator is a major headache to many entrepreneurs. Even though this cost cannot be totally eliminated, the truth is that it is a major avenue for waste. The fuel bill is killing several small businesses as they are operating at a loss. You should take time to check your cost in this area and look for ways of reducing the cost. Also look for ways of plugging loopholes for fraudulent practices by dishonest staff and fuel suppliers. From experience, I have discovered that often time, staff in charge of generators connives with fuel suppliers to defraud businessmen. Put measure in place to ensure that you get the quantity you paid for and it is not being stolen after delivery.

Better Inventory Management

Carrying large inventory can place undue burden on your business as you are forced to pay for space and security of such. On the other hand, not having sufficient inventory to meet client’s request can send potential business to your competitors. So, there is need to get creative and balance the act of inventory management such that you don’t incur unnecessary cost as you overstock or lose business deals because you run out of stock.

Cut Down on Office Stationery Expenses

Office Stationery cost  can be a silent waster for your business. The tradition of making photocopies of every document tagged “important” for distribution to different department has to be stopped. Instead of making photocopies and sending a physical memo, it is cheaper and neater making scanned copy of such documents and sending it via email to the various people. This will cut down considerably the fund being wasted on Photocopying papers, box files, filing cabinets etc. E-paper is a good cure for stationery wastage.

Watch Your CashFlow – Borrowed Fund Is Expensive

Your cashflow is crucial at this period. Gone are the days that poor cashflow management can easily be covered up by taking overdraft from your banker. Since the financial institutions are having the searchlight on them, they have become very shrewd and cautious in lending these days. A banker told me of recent that her bank cannot give out any credit facility until further notice. So, if you mismanage your cashflow and get fund tied down unnecessarily, you will be forced to borrow at a high interest rate in other to conduct your day to day business transactions. That will negatively impact on your business as you will be loosing much of your profit to your banker via interest payment.

Review Your Marketing Expenses

Having large budget for traditional means of advertisement may make you look big for a while, but it can also send you out of business. Believe it or not, the internet have a greater coverage and is cheaper for advertising your business even at the local level. Gone are the days when people spend hours listening to radio or watching local Television. So many spend hours working or getting entertained online. So it is time you start considering changing your marketing approach.

Manage your tax using a professional

After doing all the above, you will still loose much if you don’t get good tax advice. So many Nigerian entrepreneurs who have been ignoring tax are now waking up to the rude shock that they are heavily indebted to the Federal or State governments. Gone are the days when government doesn’t bother to check if small scale businesses are paying their taxes or not. With the present economic crisis, state governments are employing the services of TAX consultants to ensure effective tax collection. A look at the Nigerian tax laws shows that a businessperson who is not properly advised can loose much of his/her income to double taxation. So, it is advisable that you get a professional tax consultant or accountant to give you advice and help prepare your tax returns. Don’t wait until FIRS or the state tax man comes after you. It can be disastrous.

Well that’s my little advice for you. Instead of using your employees as the sacrificial lamb, get them involved in reducing your business overhead cost. That way it will be a win-win situation and your business will be better off. See you at the top. Cheers.