Archive for the ‘small business’ Category

Business Leadership Shortcomings and Remedies

Monday, October 29th, 2012

It’s easy to dwell on the the corner office or flexible schedule, but the perks business leaders enjoy are accompanied with enormous responsibility. Anyone can hide away from his or her employees or berate workers constantly, but it takes commitment to crawl into the trenches with your employees and provide genuine leadership. You won’t find any simple recipe to providing quality leadership, but you can avoid common pitfalls that will limit your business’s potential.

Business Leadership

Lack of Feedback

Employers consistently challenge their workers to increase productivity with rousing “buckle down and try harder” speeches, but diligent employees will become frustrated with constant claims questioning their work ethic. There’s a time and a place for a kick in the pants, but successful leaders generate productivity by helping their employees work smarter, not harder.

Personal and candid feedback empowers employees to improve in areas of weakness and build on strengths. Employees tend to dismiss group criticism as someone else’s problem, but frank feedback keeps employees accountable and demonstrates a commitment to their success. The next time you start writing a speech to fire up the troops, consider adjusting your strategy and write down a recent success and shortcoming for every employee. Then, look each one in the eye and discuss how he or she can succeed — that’s leadership.

Refusal to Delegate

Whether you started your own business or earned your way to the top within a company, chances are direct business action got you to the top. A proposal presentation, design concept or customer interaction may have led you to the top, but the ability to delegate responsibly will cement your status as an effective leader. The resource management, conflict resolution and problem solving that accompanies leadership means you can’t be as involved in the direct function of the company, so stop trying.

Delegating important tasks can feel like handing your baby to a stranger, but in order for your company to grow, new employees must be challenged. Leadership guru Jim Collins says “An organization cannot be truly great unless it can be great without you.”

Inconsistent Vision

During a time of transition or a slow quarter, it’s tempting to uproot the current processes in favor of trendy alternatives. Tinkering business leaders always want to find an edge, but too much process turbulence compromises your business’s vision. If your employees seem to be making inconsiderate business decisions, perhaps they don’t have a clear definition of success. Do you?

Your business’s purpose and goals should be easily recognizable to potential customers and, more importantly, your employees. A direct mission statement provides employees with a picture of success, making it easier to define goals. Regularly express the company’s vision from different angles, whether it’s at the start of the meeting or at the bottom of an email thread.

Day-to-day functions are the product of a greater vision. Keep everybody informed as your processes transform and you’ll reach your business’s goals.

Why SEOs Fail In Social Media

Friday, October 19th, 2012

Few years ago, website owners who desire quality and consistent traffic of targeted consumers will naturally turn to a professional SEO (Search Engine Optimizerthat is a professional who practices search engine optimization of websites).  Well that doesn’t seem to be the case anymore. The trend has suddenly changed because webmasters have noticed that SEOs are not as successful with Web 2.0 media environment as they were with its predecessors. Why are the SEOs failing where they formerly succeeded? What is the implication of this to webmasters and small business owners seeking for customers online.

SEO

The simple answer is that SEOs fail to adapt to the new Web 2.0 media environment and attempt to apply rules of the older Web to the new situation. Human beings are dynamic. What they like today, may not necessarily be what they will like tomorrow. So, a strategy that worked yesterday, may not deliver a good result tomorrow. Let’s look at some reasons why SEOs tend to fail in Web 2.0 media environment.

1) Preference to automation

It is an established fact that SEOs love to automate. On the contrary, social media encourages conversations among people. This tendency of encouraging automation makes SEOs a failure in social media. After all one prefers engaging conversation to an automated conversation. Your website must not place priority on the search-bots over human visitors.

2) Improper marketing strategy

SEOs believe in highlighting their services without caring if the people are listening. This strategy does rarely work as people care only when you ensure that you are caring for their needs. SEOs rarely do market research and instead go about bloating about their services. One converted social media user can do a lot of free marketing for you in his or her social media circles.

3) Materialistic approach

SEOs have become more materialistic with changing times. Their sole interest lies in increasing their brand value and earning more money. They lag behind on promoting social issues and rarely pay attention to social values and issues impacting our daily lives.

On the contrary social media has become a face of youth with a range of options available to showcase concern on issues affecting ones lives. Be it environment, culture or degrading social values, social media has risen to the occasion. SEOs are increasingly busy in minting money and hardly pay attention to this fact, thus making them perform miserably in social media.

4) More attention to keyword stuffing

Keyword stuffing seems to be a mantra of success for those in SEO business. They hardly take pains to ensure that the work becomes an interesting read. This makes their task even more difficult as a common reader only wants engaging content. This is possible only if thorough research has been conducted. Repeating keywords in order to attract search engine bots produce a negative result with human visitors. Someone coming to your site for information on meeting a particular need will simply get irritated when he or she discovers that he was lured to a page that cannot meet such need. Social media scores a point on this account, thus leading to devaluation of SEO when it comes to sharing information when it comes to SEO sharing their information via the social media way.

5) Focus on page rank

SEOs still live in the past. They pay much attention to page rank. Page ranking was an imperative few years ago but changing scenario over the last few years has brought about a radical change in this thinking. A website may be having Page Rank 9, but it might still reflect at 1 position on Google. It’s all about quality content and fulfilling the aspirations of new tech smart generation. SEOs seem to be lagging on this front, thus making their task difficult when it comes to promoting services in social media.

6) Sneaky enough

Instead of building upon their brand through quality content promotion, people in SEO segment believe in quick gains. They fail miserably on social media as the audience is smart enough to smell a rat in this haste.

As webmaster or a small business owner, you need to consider the facts discussed above you part with your hard earned cash engaging the service of a self-acclaimed SEOs. Don’t get someone who will simply splash some keyword rich content on your website to attempt luring the search engine bots to position your website on page 1. Getting to the first page of the search engine result is not the goal, staying there and attracting consistent visitors who will become paying customers is the goal of every business website. So, there is need for your SEOs to understand your target market so that he can know how best to engage and keep their attention with dynamic content on your website.

When SEO tactics are over-used, they may end up harming rather than benefiting. Make sure you use SEO tactfully so as to maintain your readers’ loyalty without compromising quality. Many weary business owners have been burned by SEO firms who promise the world and then never REAL results. It might surprise you but it is a fact that SEOs have failed to make an impact when it comes to adapting to the rapidly evolving world of social media. It is unfortunate that many search engine optimizers still follow SEO 1.0 and have failed to adapt to web 2.0 media environment.

SEOs need to rethink and rework their strategies in order to make a worthy appearance in social media. Times are changing and the one who adapts to changing scenario will emerge victorious.

About The Author: Carol is an internet marketer. She loves writing and marketing. She is a big fan of Latest technology. These days she is thinking about latest technology used in upcoming iPhones.

Improving Your CRM Equals Rapid Growth

Friday, October 5th, 2012

In a tough economy, staying in touch with customers is more important than ever. Customer Relations Management (CRM) requires consistent involvement, and  Enterprise Resource Planning (ERP) can help integrate new strategies for maintaining strong connections. Customer relations will always boil down to a personal connection between a business and consumer, but new technology can eliminate roadblocks that kept businesses from meeting their customers’ needs. The right email service, for example, will not only enhance your business’ logistical process, it will also provide a valuable line of communication between you and your customers.

Social tactics, new technology and proven business techniques combine to make up modern customer relations. Your business won’t be benefit from every new development, but an CRM boost could be just what your business needs to keep customers happy.

New Directions For CRM Improvement

Recently, businesses have turned to Pinterest to softly promote their business. While it’s not unusual to use social media to gain new business and continue old business, Pinterest is a little different than Facebook and Twitter in that it’s more introspective and personal. In essence, Pinterest helps people create their own online imaging page, and many companies from IT to Target are getting in on it. Developing a Pinterest page for your current clients is one new direction to take your business and make it grow through an alternative CRM improvement.

New Assets For CRM Improvement

When you live and work in a digital world, traditional customers service techniques stand out like black sheep. A phone call or email follow-up with a grace period of a few days used to be acceptable, but in a social world, personal contract is expected. Companies are finding live person chat may be more effective in resolving select customer needs (while potentially driving sales). Don’t spend your CRM budget reacting to the competition’s latest developments. Find the thought leaders in your niche and keep up with the latest offerings so you can choose which to implement in a timely manner.

Exploring Options Is Always Best

You’ve got work to do—whether its expanding your online store or developing a new product. While you shouldn’t use up too much of your time trying to choose the best, newest and latest approaches to CRM, you still need to consider the impact on your business of some major decisions. Should you go with CRM software in the cloud, eliminating the need for expensive hardware? Or maybe CRM hybrid software and infrastructure, offering the best of both worlds?

Open source CRM is very popular, but is it right for you and your company? A CRM can produce immediate results, so are you prepared to deal with a wave of new customers all at once. Nothing is perfect, so expect to deal with a few bugs as you transition over to any new CRM platform.

Keep in mind your capacity for troubleshooting in-house before you commit to a cheaper self-serve option. If you can’t handle the IT load, cheaper infrastructure might end up costing you more in the long run.

CRM, Rapid Growth, And You

Once you find what works for you and your company, choosing a strategy and sticking with it makes all the difference in whether you’re growing rapidly or just trying to stay afloat. You might be comfortable with the new CRM software, but your employees usually carry the brunt of the day-to-day work. Give your employees time to adjust to a new CRM system, and if a new process compromises something that was working, don’t be afraid to merge the two concepts. When you hit your stride with CRM, there’s no doubt that you will recognize it for what it is.

CRM is the backbone of your business. Without a satisfied customer base, how would you pay the bills? Take chances to improve CRM processes and you could find new customers headed your way.

Top Laws of Green Marketing

Friday, September 7th, 2012

With the changing times, everyone wants to create and establish sustainable businesses than ever before. Green has become the mainstream as now consumers can comprehend issues that impact their lives and therefore want to take corrective measures to embrace sustainability effectively. Promoting content marketing strategies that focus on green marketing effectiveness can help people choose products and services that are environment friendly. As marketing and consumerism standards become more clear and defined, businesses need to innovate towards sustainable business ideas and concepts that eventually become way of life. Like any marketing rules, green marketing follows some rules and laws that every entrepreneur should be aware of. Here are some top laws listed for you.

1. Transparency and honesty

Honesty is the best policy and one should focus on transparency and lucidity as a thumb rule for green marketing. Do not show your consumers rosy picture or commit something that might not exist in future. Consumers will also respect a businessman who is fair and honest in business dealings. False promises do not take a marketer towards a road to success rather will lead you to a road of defame. Offer the consumer information on the environmental impacts of your service offerings, whether positive or negative.

2. Know your consumer

You should always have a clear picture in your mind of what your selling and who would be your potential audience. Know you customer needs and offer your products and services accordingly rather than promoting your products and services to an unidentified clientele. Understand customer preferences. Try to know the challenges that your clients might face and help your clients overcome them. Do not over sell or hard sell at any stage.

3. Measure your success consistently and focus on two way communication

Devise some practical techniques to measure your success. Know your audience and value your customers. Create metrics that can focus on sustainability indicators. This will help you to forsee your future expected growth and also help you grow towards green certifications and standards. Various certifications like GRI, ISO and more are the ones that you should aim for your organization. Focus on various green initiatives and environment friendly options like reduction in power usage or using recycled printing paper and more. Encourage your employees for greener and environment friendly options. Strive for a two way communication. Always try to foster a two way communication with your clients and encourage them to share their complaints and suggestions.

Conclusion

Content marketing is the key to success for every online business. Green marketing is a marketing strategy that can actually help the budding entrepreneurs to understand the business dynamics via online marketing. Always provide information about the product or service being ‘green’ to give an option to the consumer to buy it or not. However as of now there is no surety that a consumer may pay extra for a green product.

About The Author: Margaret is a writer/blogger. She loves writing, travelling and blogging.

Small Business Ideas With No Financial Investment

Wednesday, August 15th, 2012

It has become natural that for launching any kind of business you need to invest a small amount of money, which depends upon the kind of field you’re going into. Do you want to increase your income by starting a small scale business? You don’t want to invest any money in starting up the business? Then here are some solutions listed below for your small business start-up ideas where you can earn profits without investing any cash in the business. The different small business ideas that can be turned into reality are:

  • Start earning online: Blogging, link building, freelancing and selling goods are different kinds of jobs that can earn you money online. This is one of the easiest ways that doesn’t need any capital to be invested in the process. You can directly start earning money with your deeds.Online Income
  • Establish a consultation: There may be some hidden talents in each one; it is time for you to notice them and bring them out. You can cash your talent within a very short span of time where you can establish a consultation where you provide necessary advices in the field that you expertise in. This is also known as expertise selling where you share your ideas for some amount.
  • Content writing: As there is an increase in the demand of content writers that produce quality content that is genuine and copyscape protected, you can take an advantage of it. Even in this instance you don’t need any initial amount where you can start off with your service as early as possible and get paid as per your talent.
  • Freelancing: You can start free lancing that includes music, journalism, screenwriting, editing, web designing, graphic designing, consulting and translating, where you are self-employed and there is no boss above you. You may require the client to sign written contracts or sometimes perform on verbal agreements. The pay for freelancing is high compared to other services.
  • Travel agency: This is the best option for the people who are mostly interested in travelling to different places, so that they can guide others with their experiences regarding the travelling options. You can have a franchise with a travel company and start offering exciting packages that tempt people. Even this earns you a good amount of money as there will be many people in the list who want to travel and explore many places.
  • Organising services: This is one of the interesting businesses that one can opt for. You can offer services such as organising parties, marriages and different occasions. This service is in huge demand at present as many people want to have things organised to reduce their burden and perform the ceremony free from stress.

However there may be some jobs that need a small initial amount to be invested in starting it. In such situations you can secure payday loans rather than a traditional loan that offer a short repayment period and instant approval with no credit check.

Author’s Bio

My name is Michelle. I am a tech writer from UK. I am into Finance. Catch me @financeport