Archive for April, 2014

6 Essential Success Tips for Startup Businesses

Friday, April 25th, 2014

Venturing into business is a big move in one’s life, especially in terms of financial, emotional and physical aspects of well-being. You have to dedicate a big chunk of your time in making sure that everything will run smoothly as you go along. Risks and dangers, however, are inevitable but you can learn the lessons not-in-the-hard way.

Here are tips on how to become a successful entrepreneur:

Business Tips

Business Tips

1. Research

Take your time in doing your research on all stages of the business life cycle. It is important to know any possible pitfalls and focus on how you can strengthen your product and improve your business model. As an entrepreneur, it is a wise move to be informed on everything that has to do with the success and failure of your business. You are on a dangerous ground if you don’t know your disposition – your target market, the pain point you are trying to address and how your product can actually solve it.

Research everything about your market – location, local culture, lifestyle, habits, etc. This first step will give you a hint if you’re going to make a good fit or not.

2. Never stop learning

When you run a business, it’s unavoidable that you learn everyday in a really fast and huge pace. Never get tired and never stop learning. It doesn’t mean that you don’t know anything when you want to learn; it’s just that there are things that you didn’t realize fully before. Always allow a space in your head for learning and innovating yourself. That’s for your own good anyway.

3. Stay focused

It is vital to focus on your goals more than anything else. Part of it is because ideas tend to give birth to more ideas that could possibly contradict each other later on, so identify your main focus and stick to it.

When you run a business, you should be able to at least understand every aspect of it – accounting, sales, marketing, customer service, etc. However, learning so many things at once could ruin your focus. So know what you have to do; get ready to hit your goal; execute it and move on to the next. Every now and then, remember to look at the big picture and make sure that all of your tasks and activities are consistent to your main goal.

4. Acknowledge your competitors’ strengths

It also pays to know your competition, if there’s any. Examine numbers; Test competitors’ products and service. Compare what they can offer compared to what you plan. Acknowledge their strengths and learn from their mistakes. But not that you don’t have to follow their business plan to get ahead but exceed what works. Maximize and heighten what your competitor has to offer. Brand your business with its own originality and creativity. A different strategy will surely work wonders for you.

5. Finalize a budget

A budget is surely among one any startup’s biggest concern (if not the biggest) – the blood of any business. If it’s a small business, a personal loan or business loan is considerable to withstand all the expenses.  But, if your startup is aimed to be highly scalable, you will also need a bigger amount to sustain and grow your startup. Learn to effectively communicate your needs with your partners or funders and make sure to only agree to a partnership only if it makes a sound business deal. Put your budget on paper so that any correspondence will be easy soon and if any conflicts arise.

6. Ask for help

A startup business may look like a self-sustaining business, but building good connections could be beneficial. There are Facebook groups, online communities and local startup groups that help one another in building startup businesses. Join conferences, meet new people and ask for their help. You’ll be surprised to find out that there are people who are willing to help and provide you with enough guidance.

Author’s Bio

Cristina Beltran is a writer, blogger and online marketing specialist at MoneyMax, Philippines’ leading financial comparison website.

Freelancing Your Way To A Real Business

Wednesday, April 16th, 2014

When it comes to risk versus reward, freelancing is one of those vocation choices that has the potential of offering plenty of returns without a lot of up-front resources or capital at stake. Given the right opportunities, knowing the right people, and having the right skills can turn a casual hobby into something you can actually get paid for doing.

Here’s how you can take that freelancing gig of yours and turn it into an actual, consistent business. Of course, this isn’t the last word on the subject. Aspiring self-employed types should get as much knowledge and information as possible; especially in topics like how to promote yourself, Financial Management for Freelancers, and how to file taxes as a self-employed entity (spoiler alert: it’s a bloody nightmare).

Freelancing Your Way To A Real BusinessYou can turn your hobby into a business if you have the time, talent, and opportunity

Be Prolific
The best way to get your name out there is to be productive. Whether you’re selling a product (like a craft-related item), or offering a service (such as a writer or website designer), people need to see that you can churn things out that customers want. For instance, if you’re a writer, make sure to get your name out there by writing for magazines, blogs, or anthologies. Start getting that reputation as someone who delivers results. You need to leave your footprints and handprints all over the Internet.

Be Patient
Although it’s exciting when you start getting multiple clients, you really have to pace yourself. Having six clients giving you work at the same time may look good in terms of income, but if you spread yourself too thin, you’ll deliver an inferior product, and make it likely that you won’t get repeat customers. Know your limitations, and build up your customer base slowly. Don’t try to tackle everything at once. Better to start off with three clients that get excellent work from you than ten clients who get barely passable work. This means learning to say “no”.

Be Prepared
One of the most hair-pulling and frustrating things about freelancing is the inconsistency. On any given month, a client may give you four projects or purchase a large amount of the goods you produce. The next, they may barely remember that you even exist. Be ready for the lean times by socking away some money for emergencies, to tide you over when you have a light month. Also, having that reserve will make sure you don’t get desperate, and end up taking a job far outside your area of expertise, something that could have serious repercussions on your overall reputation.

Be Organized
Many freelancers and one-person businesses end up working out of their home. While this is an awesome aspect of the job, make sure you have boundaries separating your personal and professional life. Set up times when you’re “at work”, and when you’re enjoying time off. That requires a level of planning and organization in order to adequately map out your responsibilities and how much time you devote to them. Also, make sure you have a work space that’s separate and dedicated to your job, if for no other reason than making it easier to claim it as a business expense of your income tax return.

Be Visible
Finally, make sure that people know you exist. Since you are self-employed, then shameless self-promotion is key. After all, working for yourself means that you are responsible for every stage of the job and yes, that includes marketing. Make sure you have business cards, a business page on various social media platforms, and an easy way for people to get a hold of you, whether by cell phone or email. If you have a blog, make sure to drop an occasional reference about your business (something which should already reside in the About section of your blogging site). Seriously, you need to let people know you exist and that you can write. Or draw. Or whatever it is you do.

It’s exciting and challenging when you take an avocation and turn it into a vocation. It becomes even more exciting when a part-time freelance gig turns into a full-time job. And there’s a lot of advice out there for budding entrepreneurs, so keep your eyes open.

Byline: John Terra has been a freelance writer since 1985. He’s done the full-time writing thing, but these days he supplements his freelancing with a “regular” job.

Photo Credit: justinmatthew21

Understanding the Full Potential Of E-Commerce In Nigeria

Monday, April 14th, 2014

Nigeria, now known as The Giant of Africa, was recently declared as the region’s biggest economy, surpassing South Africa. Almost overnight, Nigeria was increase by 89% its current GDP, which is now worth USD 510 billion. This follows a recalculation of the GDP to include the rising “Nollywood” industry, as well as the banking, telecoms, and e-commerce sectors.

E-commerce and online trade make up two of the biggest contributors in the increase of the nation’s GDP. Over USD 1.3 billion has been invested in the retail industry, with USD 15 million of that channelled to the online trade industry.

Retail in itself is a major driver of economic and employment growth. With over 80 million Nigerians residing in metropolitan areas, the country has great opportunities for existing and new investors to take advantage of the online retail business.  A report from the Oxford Business Group indicates that foreign and local investors are already expanding their domestic retail footprints in the country.

Nigeria’s population alone makes the country the largest consumer market in Africa. With the introduction of more Internet providers and the availability of mobile devices in the country, e-commerce businesses in Nigeria can easily reach their full potential, if business owners know how to take advantage of the ripe market.

One of the biggest hurdles to e-commerce in Nigeria, however, is online accessibility. Despite the increase of mobile telecoms, broadband capacity still isn’t widely accessible. In 2012, only 32.9% of the Nigerian population has Internet, despite the increase of Internet service providers in 2013. Most of the population can access the Internet via their mobile phones though, thanks to the introduction of GPRS and EDGE connectivity.

Nigerian E-commerce

E-Commerce in Nigeria on the Rise

Despite this, a handful e-commerce companies have won significant investments and are now considered rising stars in the online trade business. Jumia, an online retailer that began only with three employees in 2012, currently has USD 35 million in investments, over 150 partner brands, and more than 500 employees. The company was awarded as Best New Retail Launch in 2013 by the World Retail Awards, proving that e-commerce in Nigeria can be profitable and successful.

Similarly, Konga is another Nigerian e-commerce and online retail company, which has won investments of more than USD 24 million. Launched in 2012, Konga is currently the 16th most popular website in the country, according to Alexa.com.  HumanIPO also selected Konga as one of the African technology start-ups of 2013 due to its impressive and consistent service. Konga also recently launched a buy-and-sell platform where users can set up an online storefront with Konga.

Thanks partly to the success of these two e-commerce sites, online trade and retail in Nigeria maintains a positive outlook. Online retailers have been luring shoppers from physical stores, offering convenience and a greater variety of products offered. Online retail customers have the option to pay for their items on delivery, or through online payments via credit cards.

Analysts are actually optimistic that the upward trajectory in online retail will continue to rise, as more Nigerians start to see that local online shopping will be faster, more convenient, and cheaper. Add to the fact that more and more people are connecting to the Internet via their mobile phones and tablets, the dot com business is a viable way to profit in Nigeria.

Plans are also already underway to improve and increase Internet and broadband connectivity in the country. More accessible Internet access can pave the way for other online businesses aside from e-commerce—banking, services that offer online credit card comparison, affiliate blogs, consultancy blogs, and so on—to enjoy better opportunities for not only for business owners and investors, but also for local consumers.

Nigeria is still a developing country, despite the increase in its national GDP. With the proper investments both offline and online, and a consistency in government efforts to improve infrastructure, Nigeria is well on its way to joining the exclusive club of emerging economies in the world.

Author’s Bio

Ryan Del Villlar is a content strategist for MoneyHero. He is also a freelance writer for an Online Reputation Management company. He writes ORM articles for various clients.