Nigerian Entrepreneur

Internet Marketing

Millions of people come online daily. Gone are the days when only the rich can use internet. Now, it is possible for anyone with few dollars to connect to the internet and seek to make a fortune. Many newbie entrepreneurs want to be an internet marketer. I receive mails from readers who want to know how one can become an internet marketer. The sudden interest in internet marketing should not come as a surprise though.

Statistics shows that Internet marketing as of 2007 is growing faster than other types of media. In this new millennium, online advertising has grown to be worth tens of billions of dollars annually. PricewaterhouseCoopers reported that US$16.9 billion was spent on Internet marketing in the U.S. alone, in the year 2006.

A quick look at the ongoing electoral process in US shows that Internet marketing is playing a major role. The candidates for US 2008 Presidential election are utilizing Internet marketing strategies to reach constituents. You will be amazed at the level of awareness in remote places in the African and Asian countries about the progress being made by the various candidates .

So What is Internet Marketing?
We need to first get rid of some wrong conceptions. A lot of people view internet marketing as disjointed activities. Some ignorantly view internet marketing as having a website where you paste banners and text advertisements. (more…)