Bulk SMS entered the Nigerian market with a big bang. It became the newest make money online song and I wrote about it in my post Bulk SMS Reseller In Nigeria. As competition in the market for bulk sms intensified, I was greatly amused and I wrote another article pointing out that using price as basis for competition is not a healthy thing. You can read the article, Bulk SMS Reseller Price War. As at today, it seems the story has changed. It seems the Bulk SMS market in Nigeria is collapsing. Please correct me if I’m wrong.
I am not a Bulk SMS reseller. But I’m a heavy user of bulk SMS. I subscribed to one of the most reliable bulk SMS reseller and I have been enjoying their service until recently when I noticed that my sent messages were not getting delivered. I thought it was just a hitch in their system, so I went online and chatted with one of their representative.
Well, I was treated to a very good customer service and I thought that the situation will be rectified. Unfortunately, a week after, the same situation is still persisting. Over 60 percent of the messages I sent doesn’t get delivered and that was really embarrassing.
I was actually thinking of switching to another reseller because I was loosing money. Every time a message sent is not delivered, I loose the money spent on sending the message while at the same time I suffer the embarrassment of intended recipient of such message calling that they never got the message. That is not good for an entrepreneur like me. So I made up my mind to switch to another reseller. But the question on my mind was, which of the myriad of bulk sms reseller parading themselves as the best solution provider in the market should I subscribe to?
Should I join the bandwagon and become a bulk sms reseller myself? After giving it a thought, I decided that I’m not ready for sms reseller business. I already have my hand full for now. I believe in giving my best in whatever I lay my hands on. Since I don’t have the time to commit to the business of reselling sms, then there is no point going into it for now. My good name is my greatest asset. So the option left is to subscribe to another bulk sms reseller.
Well, while searching for the best provider to subscribe to, I discovered that I’m not the only one complaining about undelivered messages. Some of my friends are complaining also. And funny enough, we subscribed to different bulk sms resellers. So that showed me that it wasn’t only my provider that was having hitches with their services, many more in the bulk sms business are experiencing the same.
Now, someone suggested that GSM operators in Nigeria are responsible for the undelivered messages! How true is that? Whenever, I send messages from my phone using the GSM operators (I have 3lines, MTN, Glo and Etisalat) the messages get delivered. However, when I send bulk SMS to the same operators some get delivered, while some don’t get delivered. A friend suggested that the GSM operators are sabotaging the business of bulk sms reseller. That sound ridiculous to me. But could it be true? There are too many questions and little comforting answers.
What has been your experience as a user of Bulk SMS in the past one month? Do you have answer to the questions raised above? Kindly say in a comment. You might save a business by doing so. Thanks for reading. Cheers.