How To Use Articles as Online Marketing Tools
Wondering how to promote your website or product with a shoe string budget, then you need to read this article on using articles as affordable internet marketing tools to the end. It is an established fact that content is King. However, where the content is residing is an important factor that determines whether it will be featured in SERP (search engine report pages) or not. If your website is new or unknown to the search engine spiders, whatever you write and post on the website may not be discovered by online surfers. So, it is actually content that is of good quality and has been discovered by online users that get crowned king.
If you’ve observed, search engines tends to give preference to articles hosted by popular article directories such as Ezinearticles.com and GoArticles.com. Often, if any of the highly rated article directories has an article for the searched item, it will most likely be displayed on the first page of the search engine report page. Guess what, you can use that to your advantage.
All you need to do is sit down and write a quality article that provides needed information about the product or need your website is focused on. After writing the article, take time to go through it and ensure that your keywords are evenly distributed within the content of the article while maintaining the natural communication tone. Note that some of the popular article directories moderate articles before publishing. If your article is considered as link bait because it has an overdose of particular keywords, it will be rejected and not published.
After writing the article, insert a link to your website in the resource box and give a little information about your website too. Some article directories will permit you to insert one or two links in the body of the article. In that case, I suggest you use your keyword phrase as anchor text to link back to a popular article on your website. This has several advantages which we will talk about later.
So, what is the catch? When keywords related to the articles you submitted are typed on search boxes of search engines, indexed websites containing articles with those keywords will be displayed. Since most of the popular article directories are already having a high pagerank with many of the search engines, you have a good chance of having your article turning up within the first and second page of the search engine report. (Note, this may not happen immediately, sometimes, it takes between three days or more before you start seeing the result.)
How to get your articles listed
Since you are not the only one submitting articles to the article directories, you need to understand that what turns up for a particular article directory will be the best the search engine feels that particular article directory has to offer. You can guess what happens, if there is a better article already submitted to the article directory on the same subject you wrote on, yours may not be presented.
Wondering how to tackle that? This is what I do. I simply search the article directory first before writing any article. When I’ve gotten the best article it has to offer on a particular topic, I take time to read the article and find out all the flaws I can get about the article. After all that I simply sit down and produce an article that is far superior in quality to the existing article on the directory.
After submission and the article is published, I go back and use social media like Digg, StumbleUpon, Reddit etc to promote the article. That way, it gets more focus within the article directory and is ranked higher than the existing articles.
When eventually the article turns up in the SERP, it will start generating traffic to your website in two ways. First, some readers will click the link in the resource box to visit your website. Also, some webmaster who are too busy to write articles for their site will post those articles on their website thereby giving you free link-back to your site.
What are the benefits of Using Articles As Internet Marketing Tools?
1. Articles are free promotional tools for internet marketing. The only possible cost you may incur is your time. Well, I took for granted that you already paid your Internet Service Provider. That’s it. All you need is your thoughts, your computer, and your hands. If you have those, nothing will stop you from typing words that will produce a high quality article for your internet marketing. Well, if you’re too busy or too lazy to write an article, then you may need to spend some cash by outsourcing to ghost writers who can do the job for you for some few dollars.
2. Articles are a sure way of making people know that your website exist. If you submit several articles of yours to article directories that get the most web traffic, you can be rest assured that in less than no time your website will get noticed by search engine visitors and visitors from the article directories.
your ranking on the SERP will go up..
3. Articles offers a free way of obtaining one way back links automatically. When you submit your articles to directories, surely, other websites will make use of your articles. If you have inserted links to your website in the resource box or the body of the article, you can be rest assured that this will cause your website to get higher ranking in the SERP thereby increasing search engine traffic to your website.
4. With Articles You Can Make Yourself an Expert In Your Niche. You can easily improve your online reputation by writing quality articles that presents you as an authority in your chosen field. As an Internet marketer, if you plainly display your products on your website, you will not gain much conversion rate. Conversion is when your traffic converts to sales. You have to show that you are knowledgeable on your field. People like listening and buying from people they consider experts. Articles have a way of showing you off as an expert in a chosen field. If your articles meet the need of the readers, they simply assume you know what you’re talking about. They won’t get to discover that you were only using materials freely available online to meet their need until you accept an interview with Oprah or Larry King. As long as you keep your profile low offline, nobody will discover that you were only recycling information.
Update: Don’t submit an article you have already published on your website to any article directory. Such action is counter productive, as you may get Penalized by some of the search engine for duplicate content.
Start Your Internet Marketing Campaign Now
There is no better time to start using articles for your online marketing campaign. Get into action now, make your creative juices flow as you start producing articles for your internet marketing campaign. I perceive you are already having some ideas popping into your heart as you read this, jot down those ideas quickly to jumpstart your article writing momentum. With those benefits listed above, I believe I’ve been able to motivate you to start using articles as your affordable internet marketing tools. I’ll love to hear your views in the comment section. Cheers.
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Tags: Advertising, Article Marketing, Internet Marketing, Marketing, Online Marketing, Online Marketing Tools, Search Engine Traffic, SERP, Website Traffic
Great article i must commend, you have really done justice to the practise of article marketing. However, i i had this ugly experience with google where my then blog was BANNED. The crime was that i was submiting the same articleson my blog (though they were originally written by me) to article directories. Since then i have learnt my lesson and it is very simple, if you must submit your blog articles to article directories, re-write them. You are a success.
@Biodun
Thanks for pointing out the vital omission I made in my article. You are very correct that submitting an article you already published on your site to article directory is counter-productive. Such will incur penalty from the search engines as it will be regarded as duplicate content.
The right procedure is to re-write the article such that its content is not exactly the same with what you have on your website.
Thanks for pointing it out. I will add a note to the article to point this issue out to future readers.
I do article marketing too but this banning issue has really not happen to me, but what I do is that I first submit to ezinearticle.com, then after getting it approved, the same article, no changing of anything, I post it on my blog, and I have not had any problem with them!
I also do article marketing for my blog. I submit my articles to ezinearticles.com and it has been a good marketing tool for me.
Article marketing is such a good way to get more backlinks. You’ll be surprised how you don’t even need to make too many articles to take the top position on a lot of keywords.
.-= Murlu´s last blog ..How To Tame Your Email Inbox To Get More Done =-.
Murlu, I agree with you that one doesn’t necessarily need to write so many articles. I think it is more about quality content than the number of articles written. Remember, there are some article directories that have voting features. If your article is of high quality, readers of such articles will promote it by voting it high. For inferior articles, especially the robot spin articles, people won’t pay so much attention to them.
i don’t really do article marketing although i know the benefits ..your article is making me reconsider it.
mk akan´s last blog post ..Reviews Are Great Blog Post Ideas
Nice to know that at least one person benefited from the ramblings in the post. Joke apart, I know that article marketing will give a positive boost to your online efforts so go ahead and use it. Cheers.
The Four Steps Formula of Earning $500 to $1,000 a Day Online.
Thanks.
Article marketing is really great if you have the time and effort to make new articles each day.’~”
It is not compulsory you make new articles each day. You will get a tremendous result by just making one article per week. That will be 52 distinct articles pointing back to your product, service or website.
I have no doupt how is powerfull article markething!
calpep´s last blog post ..Tips to Car Racing
you have really done justice to the practices of article marketing.I dog-eared this section because I liked it so much
This is one traffic move i am yet to make. thanks for setting me on motion.
Nigeria News´s last blog post ..Nigeria Assumes Chairmanship of the D8 Group
Article marketing is one of my favourite online marketing methods. It is very reliable for driving steady and targeted traffic for a long period of time.
While submitting articles to top directories such as GoArticles and EzineArticles is quite good for driving traffic, mass article submissions are the way to go for improving your SEO.
When doing things this way it is vital that you spin your articles before sending them out to all the directories. This way you have nothing to worry about with the duplicate content penalty.
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i always submit to article directories to gain backlinks, most of them are free anyway ‘
i always use article marketing to sell products and services, it is a very effective way to promote;~,
I really agree with you. I once submitted an article about a product i was markrting to a few article directories like articlesbase.com and I have been generating lots of sales. Article marketing is really the way to go.
Nice tips on writing article.I agree.Writing Articles is one of the affordable tools in internet marketing.By this,your business will improve much,and you have lot of benefits to gain at the same time your giving information to others.This tips is a great help for me since I am writing an article.I also follow the techniques on Online Marketing coaching for the better quality of my writing and its nice because it increase my writing skills.
Writing Article on the other hand is not as easy if you don’t know everything about their techniques and usage.They must be a relevant articles that can provides good info to the product or a things.Online Marketing strategies are my tools to improve Article writing,they give me more tips on keywords and it help me a lot.
This article are best guide for us being a writer.
Remco de Vries@online marketing´s last blog post ..The Ego and how it can help you or stop you from becoming a real leader
Very interesting article and comments. Thanks for sharing your experiences quite insightful.
I’m looking for a good article spinning software to recommend to my clients. Does anyone knows of any?
I’m definitely bookmarking your site.
Best Regards
@Davidaya
Davida Yemi-Akanle´s last blog post ..Best Web Site Builder
article directories are very popular these days and i often submit new articles to them daily~,*
i would say that Article Marketing is the best type of promotion you can do
Text Message marketing is a great way to promote business (The New Wave Of Advertising Trends). In a general, 85% of US citizen have there own mobile phone, i mean there is lot of potential
marketing online is my way of making money while working at home, it is a good side line
Nice post. I would like to add something here: apart from getting your articles published on those popular article directories, you should also try to find some niche article directories. If you are writing financial articles, try to find some financial article directories.
Apart from articles, Press Releases are also good. For example, when you have a new theme for your website, you can write a Press Release saying “the website undergoes a facelift” and publish it on standard PR distribution websites.
Thanks for your contributions. They are quite educative. Cheers.
marketing online is of course a good business and also a great way to earn money online
True story. Article marketing is one of the best and cost effective ways of marketing your products and services. It just does not achieve that only, but it can also help with the creation and building of backlinks which is another great way for search engine marketing. Many entrepreneurs successfully make use of article writing as a marketing tool.
marketing online is of course a good business and also a great way to earn money online