Nigerian Entrepreneur

How Do I Ensure Consistent Customer Patronage?

An entrepreneur is consider successful when he has gotten a good number of customers who consistently patronize his products or services. It is the dream of every business man to have satisfied customers returning time and time again to make more purchases. Here are five tips that many successful entrepreneurs use to build such customer patronage.

1. Build Good Personal Relationship With Your Customers

Don’t just aim at your customer’s purse or pocket! Render quality services that will truly satisfy their need and then back that up with a personal touch that shows you are genuinely interested in their welfare. When you do this, they will come to consider you as a friend instead of a salesman that is after their money.

Remember that everyone craves for attention and recognition. Don’t wait for them to ask for it. Give them attention, make them feel special. Treat them as friends! Research has shown that about 80% of customers who complain are just seeking for attention, not that they actually have a serious issue with the product or service they are complaining about.

Don’t wait for such customer to ask for attention, give it to them cheerfully. You can be assured they will return for more.

2. Be Courteous To Customers

Treat each client as a king. Believe it or not, without their patronage, your business is as good as dead. Also note that an unsatisfied customer can cost you so much in terms of bad publicity. He or she can make you loose potential income by discouraging others from doing business with you. Unfortunately, you may not be given an opportunity to defend yourself before such potential customer pass a vote of no confidence on you and your business. Do all within your power to treat each customer with respect, kindness and offer extras as much as you can afford.

3. Business Integrity

This is your greatest asset as a business owner. Deal with clients honestly and insist that your employees do likewise. Never make a promise that you cannot keep. Always keep your promise even if it requires a sacrifice to keep your word. This will win your customers trust and make them have confidence in you.

4. Reward Clients Patronage

Devise a means of compensating clients who patronize your business often. Make them feel they are special because indeed they are special to you. They are the ones that gives your business stability. Give discount and if possible render some additional services to such consistent customer without demanding for payment. This will enshrine you to their hearts.

5. Add Value To The Society

In all your dealings, always seek for a way to add value to the society. This pay huge dividend on the long run. Human beings are intelligent, they know the difference between a business man who adds value and the one that seeks for profit.

Summary

If you make up your mind to render quality services and products, beyond what you are paid for, in due time, clients will be eager to pay you for more than you offer. Many successful businesses have built such goodwill that people are willing to pay more for their brand of product even when it is the same quality with that of a competitor. You can get future updates to this post 5 Tips For Ensuring Consistent Customer Patronage by subscribing to Nigerian Entrepreneur RSS, cheers.

Tags: Business Tips, Customer Patronage, Entrepreneur, Marketing

This entry was posted on Thursday, December 4th, 2008 at 9:46 am and is filed under Entrepreneur. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.