Posts Tagged ‘Business Tips’

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Video Marketing: How does it enhance the credibility of your brand?

Friday, November 23rd, 2012

Video marketing is the best marketing media in internet era. In web, advertising a product produces multiple clicks and likes through social media and the frequency is more if the advertisement is done via visual effects. Let us see some of the video marketing tips we can use to enhance the credibility of brands.

Locating the right place to post videos can increase more business.

YouTube is the favorite entertainment site in which one can become popular easily and get continuous opportunities just by posting their brands. Online teaching, counseling etc., all are getting success via video marketing. All sites provide additional features for making the people to post their new innovations via video. Power is more via video marketing rather than text effects.

Periodic rich video content with amazing information brings more business

Once brand is established via video marketing, the blog or site has to get sustained in the market. Only way is to periodically change the rich video content but at the same time the content has to get matched according to the requirement.

Audiences are the magic promoters of business

Branding gets enhanced by means of targeted audience. Creativity is very much essential in making video content. Short and crisp information with rich video needs to be reached by all age group. E.g.: Youtube is the site accessed by all and hence while posting video content there, the artists playing the role of advertisement should be in multiple age group and the content should cater the needs of all. For educational sites, students are the maximum audience. Hence video content need to be prepared with the latest dress fashion, environmental specific nature etc., That will motivate audience to visit the site often and sustain the branding created.

Common forums and group discussions

Feedback of audience is very important and for sure as the expression from video content creates different effect in visitor, to enhance the site better, common forums need to be placed and owner of site should be responsible for taking all kind of criticisms. Group discussions help additional impact in minds of visitors and the ultimate benefit is the branding is increased more.

Video marketing – Ultimate way to showcase a product

Credit always goes to good video. It should suit the age group of audience. Learning sites should have more animation, favorite cartoon characters especially if it gets prepared for preschoolers. Next level is kids level. Actually they are the magical power in the houses. Hence a site developer can easily promote his business via video marketing by capturing the kids first and by sustaining the brand can easily cover the teenagers and kids. This is called as step by step branding also.

Conclusion

Video marketing is the profitable element in internet industry. But at the same time it has easier ways to make the business to go down if the message in video marketing reaches the visitors in uninteresting ways. Perfect study and timing is very essential for making a good video content. One can surely enhance the credibility of the brand by mind reading the audience, their views through open forums etc., Kids, corporate, house wives etc., are all the judges for making a product to get success in the market. Their ultimate choice is videos only.

About the author: Margaret is a blogger by profession. She loves writing, reading and travelling. She contributes to World Financial Group

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Posted in Guest Post, small business, Tips & Tricks | 1 Comment »

Who’s the Boss? Starting Your Own Business

Thursday, November 15th, 2012

Take a second and close your eyes. Think about your dream job. What do you see? Are you a restaurant owner or the owner of a ballet studio? Are you painting in your own studio or running your own daycare?

Before you run and quit your day job, think about what it takes to start your own company. Don’t put in your two weeks quite yet — many entrepreneurs use evenings and weekends as a start to pursue the business dreams.

According to an article by MSN, the baby boomer generation entrepreneurs — boomerpreneurship — is becoming a more notable trend. With many members of the boomer generation getting ready to hit retirement, there’s a growing number of retirees using this time to start their own businesses.

Before you race out to start your own company, here’s what you need to know:

First Thing’s First, Consider the Financial Implications

Can you afford to start a new venture? Look at your finances and figure out what you can tackle. Don’t expect to go out and open up 20 boutiques all over the United States. Start small and open up a new company you can be proud of and that you can handle. Make a to-do list and plan out the first year of your business. Plan to have at least the amount of money you would need to buy property and keep the business going for at least six months.

Do Your Homework

I’m sure you’ve built relationships over the years, so take advantage your resources and business networks to learn what you need to know to set up your venture. According to MSN, you should gather relevant industry insight and look into the potential tax implications of the new startup business.

Never Use a Personal Credit Card

Using a personal credit card to start your business is not a great idea. If you aren’t careful, you could be setting yourself up for financial downfall, leaving you with mounds and mounds of debt. According to a recent study from the Ewing Marion Kauffman Foundation, almost 60 percent of startups rely on credit cards for financing during the first year of business. The smart way to go is to apply for a business credit card from American Express or another leading business credit card provider specifically designed to accommodate the operational needs of small businesses. Small business credit cards make it easy to separate your business and personal expenses, which will make things much easier for your accountant during tax season.

Do the Pros Outweigh the Cons?

Yes, becoming your own boss promises flexibility and can seem like the perfect dream job, but most likely, you will be working double the hours you used to all while decreasing your income. Don’t open a business expecting it to become lucrative right away, because it will take a few years at least to start seeing positive cash flow. But once you start getting money, enjoy the benefits!

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Posted in Entrepreneur, Financial Intelligence, Guest Post, Investing, small business | 6 Comments »

Why SEOs Fail In Social Media

Friday, October 19th, 2012

Few years ago, website owners who desire quality and consistent traffic of targeted consumers will naturally turn to a professional SEO (Search Engine Optimizer – that is a professional who practices search engine optimization of websites).  Well that doesn’t seem to be the case anymore. The trend has suddenly changed because webmasters have noticed that SEOs are not as successful with Web 2.0 media environment as they were with its predecessors. Why are the SEOs failing where they formerly succeeded? What is the implication of this to webmasters and small business owners seeking for customers online.

SEO

The simple answer is that SEOs fail to adapt to the new Web 2.0 media environment and attempt to apply rules of the older Web to the new situation. Human beings are dynamic. What they like today, may not necessarily be what they will like tomorrow. So, a strategy that worked yesterday, may not deliver a good result tomorrow. Let’s look at some reasons why SEOs tend to fail in Web 2.0 media environment.

1) Preference to automation

It is an established fact that SEOs love to automate. On the contrary, social media encourages conversations among people. This tendency of encouraging automation makes SEOs a failure in social media. After all one prefers engaging conversation to an automated conversation. Your website must not place priority on the search-bots over human visitors.

2) Improper marketing strategy

SEOs believe in highlighting their services without caring if the people are listening. This strategy does rarely work as people care only when you ensure that you are caring for their needs. SEOs rarely do market research and instead go about bloating about their services. One converted social media user can do a lot of free marketing for you in his or her social media circles.

3) Materialistic approach

SEOs have become more materialistic with changing times. Their sole interest lies in increasing their brand value and earning more money. They lag behind on promoting social issues and rarely pay attention to social values and issues impacting our daily lives.

On the contrary social media has become a face of youth with a range of options available to showcase concern on issues affecting ones lives. Be it environment, culture or degrading social values, social media has risen to the occasion. SEOs are increasingly busy in minting money and hardly pay attention to this fact, thus making them perform miserably in social media.

4) More attention to keyword stuffing

Keyword stuffing seems to be a mantra of success for those in SEO business. They hardly take pains to ensure that the work becomes an interesting read. This makes their task even more difficult as a common reader only wants engaging content. This is possible only if thorough research has been conducted. Repeating keywords in order to attract search engine bots produce a negative result with human visitors. Someone coming to your site for information on meeting a particular need will simply get irritated when he or she discovers that he was lured to a page that cannot meet such need. Social media scores a point on this account, thus leading to devaluation of SEO when it comes to sharing information when it comes to SEO sharing their information via the social media way.

5) Focus on page rank

SEOs still live in the past. They pay much attention to page rank. Page ranking was an imperative few years ago but changing scenario over the last few years has brought about a radical change in this thinking. A website may be having Page Rank 9, but it might still reflect at 1 position on Google. It’s all about quality content and fulfilling the aspirations of new tech smart generation. SEOs seem to be lagging on this front, thus making their task difficult when it comes to promoting services in social media.

6) Sneaky enough

Instead of building upon their brand through quality content promotion, people in SEO segment believe in quick gains. They fail miserably on social media as the audience is smart enough to smell a rat in this haste.

As webmaster or a small business owner, you need to consider the facts discussed above you part with your hard earned cash engaging the service of a self-acclaimed SEOs. Don’t get someone who will simply splash some keyword rich content on your website to attempt luring the search engine bots to position your website on page 1. Getting to the first page of the search engine result is not the goal, staying there and attracting consistent visitors who will become paying customers is the goal of every business website. So, there is need for your SEOs to understand your target market so that he can know how best to engage and keep their attention with dynamic content on your website.

When SEO tactics are over-used, they may end up harming rather than benefiting. Make sure you use SEO tactfully so as to maintain your readers’ loyalty without compromising quality. Many weary business owners have been burned by SEO firms who promise the world and then never REAL results. It might surprise you but it is a fact that SEOs have failed to make an impact when it comes to adapting to the rapidly evolving world of social media. It is unfortunate that many search engine optimizers still follow SEO 1.0 and have failed to adapt to web 2.0 media environment.

SEOs need to rethink and rework their strategies in order to make a worthy appearance in social media. Times are changing and the one who adapts to changing scenario will emerge victorious.

About The Author: Carol is an internet marketer. She loves writing and marketing. She is a big fan of Latest technology. These days she is thinking about latest technology used in upcoming iPhones.

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Posted in Blogging, Guest Post, small business, Tips & Tricks | 1 Comment »

Top Laws of Green Marketing

Friday, September 7th, 2012

With the changing times, everyone wants to create and establish sustainable businesses than ever before. Green has become the mainstream as now consumers can comprehend issues that impact their lives and therefore want to take corrective measures to embrace sustainability effectively. Promoting content marketing strategies that focus on green marketing effectiveness can help people choose products and services that are environment friendly. As marketing and consumerism standards become more clear and defined, businesses need to innovate towards sustainable business ideas and concepts that eventually become way of life. Like any marketing rules, green marketing follows some rules and laws that every entrepreneur should be aware of. Here are some top laws listed for you.

1. Transparency and honesty

Honesty is the best policy and one should focus on transparency and lucidity as a thumb rule for green marketing. Do not show your consumers rosy picture or commit something that might not exist in future. Consumers will also respect a businessman who is fair and honest in business dealings. False promises do not take a marketer towards a road to success rather will lead you to a road of defame. Offer the consumer information on the environmental impacts of your service offerings, whether positive or negative.

2. Know your consumer

You should always have a clear picture in your mind of what your selling and who would be your potential audience. Know you customer needs and offer your products and services accordingly rather than promoting your products and services to an unidentified clientele. Understand customer preferences. Try to know the challenges that your clients might face and help your clients overcome them. Do not over sell or hard sell at any stage.

3. Measure your success consistently and focus on two way communication

Devise some practical techniques to measure your success. Know your audience and value your customers. Create metrics that can focus on sustainability indicators. This will help you to forsee your future expected growth and also help you grow towards green certifications and standards. Various certifications like GRI, ISO and more are the ones that you should aim for your organization. Focus on various green initiatives and environment friendly options like reduction in power usage or using recycled printing paper and more. Encourage your employees for greener and environment friendly options. Strive for a two way communication. Always try to foster a two way communication with your clients and encourage them to share their complaints and suggestions.

Conclusion

Content marketing is the key to success for every online business. Green marketing is a marketing strategy that can actually help the budding entrepreneurs to understand the business dynamics via online marketing. Always provide information about the product or service being ‘green’ to give an option to the consumer to buy it or not. However as of now there is no surety that a consumer may pay extra for a green product.

About The Author: Margaret is a writer/blogger. She loves writing, travelling and blogging.

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Posted in Guest Post, small business | 2 Comments »

Small Business Ideas With No Financial Investment

Wednesday, August 15th, 2012

It has become natural that for launching any kind of business you need to invest a small amount of money, which depends upon the kind of field you’re going into. Do you want to increase your income by starting a small scale business? You don’t want to invest any money in starting up the business? Then here are some solutions listed below for your small business start-up ideas where you can earn profits without investing any cash in the business. The different small business ideas that can be turned into reality are:

  • Start earning online: Blogging, link building, freelancing and selling goods are different kinds of jobs that can earn you money online. This is one of the easiest ways that doesn’t need any capital to be invested in the process. You can directly start earning money with your deeds.Online Income
  • Establish a consultation: There may be some hidden talents in each one; it is time for you to notice them and bring them out. You can cash your talent within a very short span of time where you can establish a consultation where you provide necessary advices in the field that you expertise in. This is also known as expertise selling where you share your ideas for some amount.
  • Content writing: As there is an increase in the demand of content writers that produce quality content that is genuine and copyscape protected, you can take an advantage of it. Even in this instance you don’t need any initial amount where you can start off with your service as early as possible and get paid as per your talent.
  • Freelancing: You can start free lancing that includes music, journalism, screenwriting, editing, web designing, graphic designing, consulting and translating, where you are self-employed and there is no boss above you. You may require the client to sign written contracts or sometimes perform on verbal agreements. The pay for freelancing is high compared to other services.
  • Travel agency: This is the best option for the people who are mostly interested in travelling to different places, so that they can guide others with their experiences regarding the travelling options. You can have a franchise with a travel company and start offering exciting packages that tempt people. Even this earns you a good amount of money as there will be many people in the list who want to travel and explore many places.
  • Organising services: This is one of the interesting businesses that one can opt for. You can offer services such as organising parties, marriages and different occasions. This service is in huge demand at present as many people want to have things organised to reduce their burden and perform the ceremony free from stress.

However there may be some jobs that need a small initial amount to be invested in starting it. In such situations you can secure payday loans rather than a traditional loan that offer a short repayment period and instant approval with no credit check.

Author’s Bio

My name is Michelle. I am a tech writer from UK. I am into Finance. Catch me @financeport

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Posted in Entrepreneur, Guest Post, small business | 7 Comments »

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