Posts Tagged ‘Business Success’

5 Ways to Compete in a Crowded Field

Friday, March 1st, 2013

Be noticed, stay nimble, and get customers.

If you want to start your own business in a field with a lot of contenders, or you’re the company that has had competition crop up around them like weeds, take note. Here are some great ways to keep your company agile in a changing market place, and get above the crowd to get noticed.

1. Focus on End User Experience

In January of 2007, nobody had heard of an iPhone; but 6 months later, nobody hadn’t. Apple didn’t release the first cell phone, or the first smart phone, or even the first touch screen; and they certainly didn’t invent apps. Virtually nothing about the iPhone was unique except that the company obviously cared about the users of the phone. They tailored an experience that was all about the user: they made it pretty, fool-proof, and backed it up with customer care that worked.

2. Be Something

You should be cheaper, closer, cleaner, and smarter than your competitors, but those things don’t make you’re company truly unique. Your company needs to be something. Many companies are becoming more charitable, doing things like donating a pair of shoes to the needy for every pair bought, or donating a portion of every purchased meal to a particular charity. Your company can organize events, clean-up days; encourage your employees to give back to the community, and in turn your company will get noticed and be known for something.

3. Don’t Outsource Too Much

For a small company it’s easy to spread yourself too thin. There are some things you should definitely outsource (like legal matters), but you should keep as much as you can as close to you as possible. Invest in tax and accounting software that will help you keep accounting resources in the office. If your company uses graphics heavily for advertising or for your actual business, invest in Adobe’s cloud suite to save time and money in completing jobs. The more you can keep in-house, the quicker you will be able to shift and adapt to the changing needs of customers, the volatility of the market, and the evolving techniques of the competition.

4. Be Socially Aware

Your company has an online presence, whether you manage it or not. Services like Yelp, Google Places, and CitySearch allow users to search and leave reviews for businesses, tipping off other customers of perks and drawbacks of the company. You need to be active in creating a positive social presence for yourself. Respond to reviewers, both negative and positive, personally—and with as much warmth and humor as you can manage. Create a Twitter account and a Facebook page to spread the news on promotions and deals and company activity.

5. Don’t Bash the Competition

As you start your business or as others around you begin theirs in your field, two things will happen. Companies will criticize you, and customers will as well. You should respond to criticism and try to address issues that your customers have, but you should never bash the competition; bringing their name into the discussion is nothing but free advertising. If you have to respond specifically about a competitor, address the issue as positively as possible.

Tara Wagner is a staff writer for TechBreach. She has worked from home for over a decade, and loves sharing news and advice with fellow telecommuting moms and dads. She’s fascinated by new tech and new ideas; and when she finds time to unplug, she enjoys long hikes in the mountains near her home. She lives in Denver.

Swim, Bike, Run: How Starting a Business is Like a Triathalon

Thursday, December 27th, 2012

Halfway through the triathtlon’s final leg, a 26.2-mile run, your body begins to break down. By now, you can’t even remember why you decided to do this in the first place — your weekly hour-long bike seems far superior to this misery, but now even that may be in question. In some small cavern of your mind, behind the voices telling you to quit, you remember the thought the birthed this idea: “I want to push myself, and I think I have the potential to do this.”

Business Challenge

That same thought leads to entrepreneurial minds to leave their cushy nine-to-five jobs and launch businesses of their own. Much like running a triathlon, the rigors of running a small business can discourage owners from the vision that drove their actions. But those who are able to push through the seemingly insurmountable struggles will receive a hefty payoff at the finish line.

Preparation

No matter how inspired you feel, it’s almost impossible to finish a triathlon without significant training. You know how to swim, bike and run, but unless you condition your body to perform all three activities efficiently, you don’t stand a chance. At first, training is rewarding. After a while, it becomes a nuisance. As you approach the race, it’s downright frustrating.

Starting a small business follows a similar curve. In its infancy, all the funding requests and paperwork seem like wheels turning, but that sentiment usually wears off. Still, thorough preparation prepares small businesses for the struggles of the marketplace. Whether you’re registering your business as an LLC through SBA.gov or setting up a meeting with Capital Processing Network to arrange credit card equipment, small preparations that happen long before a business opens can determine whether or not it succeeds when the doors open.

Stamina

Short of breath, thirsty and weak in the knees, you never thought it would be this difficult. Thoughts of crossing the finish line are long gone. You’re just focused on making the next stroke, peddle or step.

In 2010, more than 550,000 small businesses decided to join the race, but more than 660,000 took their last step, according to SBA.gov. No amount of encouragement will change the fact that more than half of small businesses in the United States fail within five years. Success will find those who know how to keep going. It may be reverting to your college diet or working weekends, but small business success is rarely found without struggle.

Addicting Success

Triathletes describe the feeling of finishing a race as immense pain coupled with sincere gratification. After months of training and hours of agony, most have a similar sentiment: Let’s do it again.

Small business success may not have a finish line, but when owners are able to take a step back and declare that they’ve met goals, they should take a cue from these inspired athletes. Reaching goals and financial success in small business is an ongoing process. If you’re lucky enough to make it to your finish line, enjoy it, say thanks and get to setting new goals. That’s the mark of successful entrepreneur.

Small Business Ideas With No Financial Investment

Wednesday, August 15th, 2012

It has become natural that for launching any kind of business you need to invest a small amount of money, which depends upon the kind of field you’re going into. Do you want to increase your income by starting a small scale business? You don’t want to invest any money in starting up the business? Then here are some solutions listed below for your small business start-up ideas where you can earn profits without investing any cash in the business. The different small business ideas that can be turned into reality are:

  • Start earning online: Blogging, link building, freelancing and selling goods are different kinds of jobs that can earn you money online. This is one of the easiest ways that doesn’t need any capital to be invested in the process. You can directly start earning money with your deeds.Online Income
  • Establish a consultation: There may be some hidden talents in each one; it is time for you to notice them and bring them out. You can cash your talent within a very short span of time where you can establish a consultation where you provide necessary advices in the field that you expertise in. This is also known as expertise selling where you share your ideas for some amount.
  • Content writing: As there is an increase in the demand of content writers that produce quality content that is genuine and copyscape protected, you can take an advantage of it. Even in this instance you don’t need any initial amount where you can start off with your service as early as possible and get paid as per your talent.
  • Freelancing: You can start free lancing that includes music, journalism, screenwriting, editing, web designing, graphic designing, consulting and translating, where you are self-employed and there is no boss above you. You may require the client to sign written contracts or sometimes perform on verbal agreements. The pay for freelancing is high compared to other services.
  • Travel agency: This is the best option for the people who are mostly interested in travelling to different places, so that they can guide others with their experiences regarding the travelling options. You can have a franchise with a travel company and start offering exciting packages that tempt people. Even this earns you a good amount of money as there will be many people in the list who want to travel and explore many places.
  • Organising services: This is one of the interesting businesses that one can opt for. You can offer services such as organising parties, marriages and different occasions. This service is in huge demand at present as many people want to have things organised to reduce their burden and perform the ceremony free from stress.

However there may be some jobs that need a small initial amount to be invested in starting it. In such situations you can secure payday loans rather than a traditional loan that offer a short repayment period and instant approval with no credit check.

Author’s Bio

My name is Michelle. I am a tech writer from UK. I am into Finance. Catch me @financeport

Sow Quality Service, Reap Great Profit

Saturday, September 19th, 2009

An essential principle of business success is Sow Quality Service, Reap Great Profit. If you really want to be rich in life, you must change your orientation from that of a grabber to that of a giver. Instead of thinking and devising ways of getting more from your customers, think and device ways of giving your customers more than they paid for. If you give quality service, you will eventually reap great profit. That may not seem like a sound business advice in this period of global economic crunch, but take it from me, this business principle works even now.

Poor Service Eventually Brings Bankruptcy

I get bothered when I see businesses attempting to increase their profit by cutting corners, capitalizing on consumers’ ignorance to cheat them. The truth is that those entrepreneurs are not wise. You may record a high profit today because you succeeded in cheating a customer, but be rest assured that the customer will eventually discover (even if it takes years) that he or she was cheated and will never patronize you again. If your business is undergoing financial crisis due to the global economic meltdown, it is time you start giving your customers more than they deserve, that way, they will stick with you until the trouble is over. I will share two story with you to buttress my point.

The Nameless Restaurant

Last week, while out of the office on an official assignment, I saw a little restaurant. It lacked all the Zeon signs and gorgeous display that makes eateries in Nigeria cities stand out. However, the place was filled with customer and my colleague volunteered to give me a quick lecture. He explained that even though the place doesn’t look beautiful (it was indeed plain looking), the quality of food being offered there is better than that of bigger competitors. Bankers, oil workers, businessmen etc (with their designer suits, babariga) prefer eating in that small spot instead of the bigger ones because of the quality of the food and the attitude of the staff to customers. So the customers come from far distance and park their Porsche cars to eat in that plain looking restaurant, the bigger competitors must be envious. The place doesn’t have a name, but I can’t forget the location.

The New Zealous Commenter on Nigerian Entrepreneur

Well, an incident this morning reminded me of that restaurant. As I was checking the back-end of my blog, I noticed a new commenter who took time to drop high quality comments. Even though I wasn’t in the mood to go checking other people’s blog, I couldn’t help but checkout the guy that was zealously dropping comments that are best described as half-posts.

Each comment was his personal view expressed with all sincerity. He wasn’t sounding like a praise singer, a keyword back-link seeker or a con-artist advertiser. I believe one of the reasons it made so much impression on me is because a lot of fellow Naija brothers have been trying to use my blog as a free advertisement board. They advertise their wares in a most annoying manner. Some do it in such a way that I really get angry and delete such comments (no matter how busy I am, I still moderate comments as much as I can, I hate spamming).

Well, since I wasn’t in the mood to spend time on the net, I dropped only two comments on that fellow’s blog. He didn’t ask for it, but I know he deserve more than those two. I’ve made up my mind to repeatedly visit his blog and add my little contribution to his blog.

To be successful, give quality service first, then expect great profit

The lesson from the two stories is to; Give Quality Service, Reap Great Profit. Ask any successful entrepreneur, he was first a giver before he became a receiver. Forget about grabbing and cheating your way to the top, even if you succeed at it, you won’t stay there long. If you doubt me, you can ask those Nigerian bankers who are currently singing to EFCC.

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Can You Still Trust Your Banker?

Wednesday, August 26th, 2009

Can you still trust your banker? I know that sounds like a foolish question, but hear me out first. As an Entrepreneur, I agree w to the fact that my business success team will not be complete without a trustworthy banker. Unfortunately, entrepreneurs in Nigeria, are being made to doubt if really the bankers  actually deserve a place in the success team. The recent Home Grown Financial Crisis rocking the Nigerian Banks is a real concern to Nigerian Entrepreneurs especially the small scale businesses.

I was chatting with a friend some weeks back and she asked if a particular Nigerian Bank was financially healthy. To me the question was absurd and I told her so. I even boasted that the era of banks going distressed is gone forever. Oh, how wrong I was. I had believed the lies that were told by my bankers. I believed the false reports tendered by the bankers as proof of health to the general public. The particular bank my friend was making enquiry about was among the five banks recently placed under searchlight by the CBN.

The five Nigerian Banks, according to CBN concentrated too much effort in granting loans to businesses in the highly risky oil and gas sector. As if that wasn’t enough, they set aside the rules governing loan approval and were utterly reckless in granting personal loans to insiders. Much of the loans were not properly collateralize as required by law. Simply put, they were playing lottery with depositors funds and jeopardizing investors funds.

While some people praised the effort of the CBN, some criticize the crude method used by the CBN. Recent information has shown that the CBN didn’t fine tune her findings before rushing to the press. Now the public is in a dilemma of what to believe! Well, I am not interested in the accusation and counter-accusations being traded by the CBN and the affected bankers. My personal concern is the effect of this ill wind on the economy of Nigeria.

Can I still trust my banker?

Until this millenum, small scale entrepreneur in Nigeria were quite skeptical of using banks.  They trusted their ‘Esusu’ ‘Akawo’ and other local cooperative societies better than the banks. However, it is practically impossible to expand ones business and play in the bigger market without making use of banks. So, many were forced to imbibe the culture of using the banking system.

Beside this, the activities of petty thieves and armed robbers have thought many that it is not a wise idea keeping large quantity of physical cash at home. Also, the introduction of ATM machine encouraged many entrepreneurs who are merchants to imbibe the culture of using banks for transfering money from one location to another. Gone are the days when merchants travelling from Onitsha to Lagos or any other part of Nigeria carries money on their person while travelling. The ATM card is safer and more portable.

Unfortunately, the recent activities of the bankers has cast serious doubts on the mind of the small scale entrepreneurs. The reality is that the average small scale businessman in Nigeria is now scared of putting his/her little fund in the bank. But how can you transact business without using the banks. This remains a dilemma! It is common sense to note that the risk of getting robbed while keeping physical cash is higher and more probable than the risk of a bank getting distressed. However, if bankers tells lies blatantly and engage in shoddy deals with depositors fund, should an entrepreneur still trust them?

I’m sorry if I disappointed you by not providing an answer to the nagging question, “Should I still trust my banker?” I really feel bad that the effort to encourage the public to imbibe the culture of keeping cash in the bank and doing less of physical cash transaction has been badly crippled by the dishonest financial institutions. The truth is, people are really getting scared of entrusting their funds with bankers.

Is there no Solution?

I really wish the regulatory bodies (CBN etc.) will wake up to their duties. Their primary assignment is to prevent fraudulent and illegal practices among the financial institutions. Their effort should be concentrated on prevention (not catching culprits long after the loot has been spent!)

I personally don’t give any kudos to CBN for their performance so far. As far as I’m concerned, they are partly to blame for the rottenness in the financial sector. If their inspectors and auditors are men of integrity who prefer good name to bribe, they would have discovered and reported long ago on the anomalies occurring in those banks books. Since they failed to give accurate and honest report as at when due, then I see them as accomplices who encouraged the bankers to misuse depositors funds.

The issue of non-performing loans

The outcry of the CBN on the mamoth size of the non-performing loans being carried by the banks is another issue that deserve closer srutiny. It is a well known fact that the various tiers of government are owning local entrepreneurs working for them. Instead of using the public fund in the coffer to settle contractors who have completed their job, some political office holders embezzle such fund while hiding behind official beureacracy.

Some of the entrepreneurs accused of owing non-performing loans in  those banks have come out to defend themselves and accused the government of being responsible for their inability to repay what they owed as at when due. If the government agencies refuses to pay an entrepreneur as agreed in a contract, then what right has the same government to insist that such entrepreneur should repay loan taken to execute the same contract?

If EFCC is serious about helping to recover the non-performing loans, then they should start by querying the top government officials in those parastatals that are owing contractors. The accountant-generals, commissioners of finance etc of each state and local government should be asked to explain to the public why they are not meeting up with the contract agreement made with the local entrepreneurs. The truth be told, we will have a better Nigeria if our leaders believe in the slogan, Good Leaders, Great Nation!

I’ll love to hear your opinion on this issue. Share with us in the comment section. You can get updates to this post Can You Still Trust Your Banker by subscribing to Nigerian Entrepreneur RSS feed, Cheers.