Search Engine Traffic Is Best For Business Websites

Written by NaijaEcash

Topics: Entrepreneur, small business

I am now convinced that search engine traffic is best for business website. In the one year plus that I have been working on Nigerian Entrepreneur website, I have employed differ kinds of systems, strategies and tricks to drive traffic to the website. The result from each of the effort differs, but search engine traffic has finally stood out as the most reliable source of the much sorted targeted traffic which every business website crave for.

The following are some of the methods that I have employed to drive traffic to my website:

  1. Word of mouth – I tell anyone that cares to listen that I have a website.
  2. Email – I use the website address in my email signature.
  3. Advertisement on other websites – Some paid adverts, some free adverts.
  4. Link and Banner exchange – This is common among bloggers.
  5. Forum participation – I was active in over fifteen different communities.
  6. Comments on blogs – I drop quality comments in fellow bloggers ‘websites.
  7. Social Bookmarking e.g. Blogcatalog, Delicious, Tweeter, Entrecard, Digg, StumbleUpon, Mixx, Reddit and several others.

Out of the seven website traffic strategies listed above, I spent more time on the last one, social network traffic. The reason why is obvious to the experts, it is the “get-quick-result” website traffic strategy. Unfortunately, it happens to be the most time consuming and least enduring website traffic generator.

Unlike the others, even if your website is one minute old, you can have 6,000 web visitors if you have a powerful social traffic club in place. Digg and StumbleUpon are notorious for such kind of feat. If a noteable Digg user or Stumbler smiles on your website and bookmark it, you will end up with more traffic than you can handle.

Why I don’t like Social Website Traffic

Social Website traffic requires constant participation in the social communities. You must keep on Stumbling, Digging making friends, doing others a favor so that you can get one in return and keeping yourself updated on the events in the social community so that you remain relevant. It is so much hard work and quite time consuming.

Why I settled for Search Engine Website Traffic

Search engine traffic is about the most difficult to build. It takes planning and focus. Before you can receive website traffic from the search engine, you must do your home-work on SEO (Search Engine Optimization), provide quality content and build quality back-links. This is not an easy task to perform. That is why many webmasters outsource their SEO and will rather pay for search engine traffic than work to rank high in the search engine. The ignorant ones, rely on social traffic to get visitors.

Well, the truth is that, social website traffic is indeed not the kind of traffic you are looking for. Social website traffic rarely converts to sale. Visitors that comes to your site from social communities such as StumbleUpon are not looking for what to buy, rather they are just STUMBLING around the web (the word “STUMBLING” is most appropriate to convene what I mean). If you are looking for buyers, or potential customers, you will be better off, getting targeted website traffic from the search engines.

Visitors from the search engines are people looking for a specific thing. They are not just passing away the time with the search engine, if you have what they need, or you have information on how they can get what they need, you can be rest assured that they will be happy to stay on your site. So what I have learned to do, can be broken down into three simple strategy:

  1. Get my website on-page and off-page Search Engine Optimization right.
  2. Provide Quality Content that address the need of the visitors that I am expecting.
  3. Go out to build backlinks from authority websites in the niche that I am targeting for traffic.

That sounds simple, isn’t it? Well, the truth is that it is difficult to accomplish. So why do I insist that search engine website traffic is the best method for an entrepreneur, the answer is that you get to do the hard-work only once! Yes, you heard me right. Once you do the hardwork well and you get it right, you can actually go on to some other things. The search engine will take over and continually send targeted visitors to your business website.

I learnt this truth after much Stumbling and Digging in the wrong places for website traffic that converts. Now I know better. I don’t have to drop 300cards per day, nor Digg stories I am not interested in just to please someone. Stumbling articles is now done at my pleasure, not as one of my daily TO DO TASK!

If you are serious about getting targeted website traffic that converts to sale, then it is high time you start working on those three points listed above. It is no gainsaying, search engine traffic is best for business websites, Nigerian Entrepreneur is a living proof .

13 Comments Comments For This Post I'd Love to Hear Yours!

  1. Search engine traffic is the best and with seo specialization one would expect to hear that. It’s still a good strategy to put a 1/2 or an hour into W2.0 to interact with communities, do social bookmarking, and blog posts.

    If you don’t bother with Seach engine traffic the you’ll experience short term results at best unless you are spending all of your time in other venues.

    So take NijaEcash’s advice and as Nija said,
    1. Get my website on-page and off-page Search Engine Optimization right.
    2. Provide Quality Content that address the need of the visitors that I am expecting.
    3. Go out to build backlinks from authority websites in the niche that I am targeting for traffic.”

    It takes consistant dicipline, but if you plan it out and execute a proper strategy you will gradually see the rankings, traffic, and backlinks. This which will enrich your visitors experience and when you couple it with a focus on conversions it’ll generate an income if you follow through. “Plan your plan and do your plan.”

  2. Matt Wolfe says:

    Search engine traffic is definitely the best. I agree with you that the social bookmarking sites are very time consuming. I constantly post my blogs posts there anyway. Every once in a while, you may get dugg or stumbled just because people actually like what you’ve written. Sometimes it’s not all about connections. Sometimes people appreciate good content. Great Post.

  3. agnes says:

    Thanks for the very useful information provided.Really great indeed.

  4. Search engine traffic will bring you more sales and click for Google ads or other ads. But it’s the most critical task when it comes to SEO, you may need to do a lot of work and you may need to know a little bit of SEO technique. Article marketing could helps in improving SERPS of your keyword and it may bring you lots of organic traffic.

    Regards,
    Lee

  5. Abenet says:

    I agree with kingsley, if you write articles that are rich in content, the search engines will send you targeted traffic and that in turn will help your ranking in the search engines. Nice post.

  6. Thats very true. With seo your only concern is with getting quality content.

  7. Jenna says:

    Pretty nice post. I just came by your site and wanted to say
    that I’ve really enjoyed browsing your blog posts. Any way
    I’ll be subscribing to your blog and I hope you post again soon!

  8. Both search engine traffic and social bookmarks traffic are very time consuming but hey, no pain, no gain! Do you mind if I cite some of your input on the matter in my term paper? I am only studying online marketing at the moment and the scientific material, theory I mean, is not that explicit as I would like it to be.

  9. Toye says:

    “Search Engine Traffic Is Best For Business Websites” . Very very right. Search engines remain my best and most consistent source of “buying” traffic. It also helps when you are good to your visitors and they recommend your website on other websites (unsolicited backlinks).

  10. Search engines have always been the best source of traffic. I smiled to myself when I read one of your blog posts some months ago where you stated something about wanting to abandon search engines for a while and concentrate on social media.

  11. NaijaeCash says:

    @David
    You misunderstood my previous post. I stated in the post that I want to rely more on search engine traffic. Well my experimentation with Search Engine Optimization has shown me that it is a better strategy.
    Often you only need to labor once on an SEO strategy and the result keep coming even when you are not active on your website.
    Thanks for visiting again. cheers 😉

  12. Paul Onwueme says:

    Insightful article. Yeah indeed search engine traffic is truly very useful to businesses that consider web marketing important.

  13. ojo otaru says:

    I have gone your article and found it very informative and straight to the point.
    Truly search engine traffic is what all information marketer should go for because it best for sales online and afford you the opportunity to making money even while you are sleeping or on vacation.

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