Internet is all about speed. The online users are always in haste. Usually, the visitors want to spend 1sec and then hop to another site. The only way they will spend extra seconds is if something grab their attention and keep them hooked (unconsciously). Leading them from one interesting bait to another until they have finished consuming all that is available. So you as a webmaster or blogger are immediately saddled with a new task after accomplishing the difficult task of bring the visitor down to your site (no room for relaxation). You have a new goal to accomplish. Simply put it looks like this:
Duration – You want the visitors to spend more time before hopping off to another site (enough time to make some money from the visit, if not immediately at least subsequently). You want to reduce the bounce rate being shown in your site statistics. That is what give value to your site and money to your purse . It is impossible to drop a comment within one second, but you want him to drop a comment (you did not labor on those posts so that they will be read by just family members, they deserve as much attention as the latest news on CNN!) You also want the visitors to subscribe to your RSS feed, Digg, Stumble, and if possible hop to your squeeze page before going to another site. If permitted, you will love to recommend the next site they should hop to(via your affiliate link) 😉
Depth – You already have over 365 articles in the archives and you want them to read as many as possible. Some of your best are buried deep in the archives while the newest may just be a random thought written while half-awake on the sofa, just to ease the conscience. How do you get them to go from that new post to the most popular ones that have enjoyed wide readership? You sure want him to read that special post that is linked to your opt-in page so that you can grow your list (remember, the money is in the list!).
Frequency – Well, it cannot all be done in one day, so you want them to return again and again (Alexa Ranking of 3 or 2 digit will make a great impression on advertisers). You want them to graduate from being visitors to friends of the site. Friends that constantly patronize and also recommend the site! A workforce with zero overhead cost!
Some bloggers are good at accomplishing these tasks. For example, I visit Entrepreneurs-Journey quite often. Most times that I visit, I read more than two articles before leaving the site. It may interest you to know that some of the articles that grabs my attention are quite old in age (but the ideas they contain are fresh and usable) and buried deep in the archives. How did I get to those articles?
Well, Yaro Starak is good at stringing his articles together (that is a trick). Often, his new articles get linked to older ones that elaborate on ideas mentioned in passing in the new article. So after reading the new article, I just feel like reading those other articles he referred to in the new post. That is quite a skill and I am trying to learn it (this is not a paid review, it is just my sincere testimony of the quality of his work).
Other webmasters use Freebies to keep visitors glued to their site (that is another trick). I have several free e-books and software downloaded from such sites. The freebies are used as bait and arranged in such a way that after getting one, you get a recommendation to get another one that will take care of another need. So, you are hooked. You keep going from one bait to another until you have your hands full.
In summary, my advice is that you give your visitor a rich experience. Let your site be a Treasure Island that the visitor will need to explore. Fill the site with gems of useful information that will make the visitor feel that the time spent is not wasted. Use baits to link the gems together so that as they discover one, they also receive a tip on how to discover another one, and another one etc. Since they have time constraint, they bookmark and return another day. If they happen to forget, your RSS or newsletter comes to the rescue. I almost forgot to mention that Yaro is always luring me back to his site with those wonderful newsletters of his. I encourage you to subscribe, they are rich in content.
How do you feel about this site? Have I wasted your precious asset, time? I sure want to know so that I can improve on my strategy. Your visit is much appreciated and I will love to make sure each visit is a pleasant experience and quite rewarding. Your feedback will help me accomplish that. Drop your comments! Compliments or rebuke, question or suggestion, all are welcome? I am not kidding. I read through all.
Are you a webmaster or blogger? Tell us how you make visitors linger on your site. Remember there is love in sharing 😉 Feel free to share this post via Stumble, Digg etc. The links are right below, it takes just a click. Thanks.